The SEO Apocalypse

After the Google Penguin update, I find many of my old tactics are void. For those who don’t know, Google went on the attack April devaluing and  penalizing sites using spammy SEO tactics.

Many sites were hit and devalued on the search engine results pages. I watched sites go from 20,000 unique visitors a month, to 1000 overnight.

Some of the tactics Google has frowned upon are paid text links, comment spam, link schemes and exact match anchor text. Above all, they’re looking for unnatural links. In the past, buying a bunch of directory links and sponsored reviews with the anchor text example – “Ohio Jeep dealer,” killed it. This no longer applies.

Gaming Google just got a lot harder

So What’s Next?

One of my biggest pet peeves at automotive conventions is the line “Content is King!” It seems that’s the only advise any speaker has. All you have to do is write a few articles with content on a subject that fits within your topic of interest. Easy enough – right?

Content is great but there’s a bit more to it than that, but that’s for another article. So let’s say you have some great articles full of great engaging content – know what?

Guest Posting

Guest posting is completely within Google’s guidelines (for now at least), and is a best practice for many bloggers. First, you will need to find some relavant websites that are willing accept your guests posts.

You can grow your list of potential guest posting spots by doing a few Google searches. Combine one of your primary keywords (Jeep) with a few variations on the phrases “guest post” or “guest blogging” like examples below:

  • Jeep “write for me”
  • Jeep “guest post”
  • Jeep “guest blogger”
  • Jeep “guest blogging”

This can result in several possible results to get you started. Once you find a number of sites, you will then want to determine if the website are of good quality. Posting guest articles on just any website isn’t going to do the trick. You need to find websites that have some great traction, traffic and a strong social driven community to receive the best from your work.

TIP: Search out the Blog Rolls typically found on leading blogs to potentially find additional websites / blogs you could guest post on..

Finding and evaluating the websites is easy. However, getting a response back from the webmaster can be a challenge. Here is an example of an outreach email I use:

– Light example –

Hello,

My name it Blake Arbogast. I really enjoyed reading many of the articles on your ABCJeep website. I work and blog for HometownJeep.com. I was wondering if you were looking for new guest posts? Working at a dealership, I have access to great information and content. I would love to write a few posts highlighting:

-  4×4 Jeep Trails in Ohio
– How to Find a Jeep Club in your Area
– Top Ten Places to go in Your Jeep

Thanks for considering my offer. I look forward to hearing back from you.

Best,

Blake

–/ Light example –

I can tell from you experience, you’ll need to be persistant and continue to follow up with the webmasters until they answer you! Be ready to send samples of your writing if necessary. Don’t get discouraged if you send out 30 requests and only get 3 responses. This is hard work, but worth it. 

If a webmaster agrees to post your article, don’t forget it’s critical to get a link in your post or author bio linking back to a relavent page on your dealers website (or dealer blog).

Before Penguin, you wanted to be sure your anchor text was keyword relavent, but now not so much. Continue this process and your guaranteed to increase your rankings increase.

Guest posting is not only a great tool to obtain quality links back to your website, it can also provide targeted traffic while building a positive reputation and authority within you’re online and even local community.

 

Questions:

Have you been successful with guest posting on relevant blogs and niche websites?

How bad were you effected by the Google Penguin Update?

What are you now doing to obtain valuable links back to your dealership website or blog?

Photo of Blake ArbogastBlake Arbogast is the eCommerce Director of the Dave Arbogast Group in Ohio.  He is a self confessed car and SEO addict. Make sure you catch up with him on twitter @blakearbogast.

Please note: I reserve the right to delete comments that are offensive or off-topic.

28 comments
Ratih Gema
Ratih Gema

http://indo11.com http://indo11.com - Pelatih timnas Spanyol, Vicente del Bosque mengaku senang dengan keputusan Diego Costa yang memilih membela La Furia Roja ketimbang negara kelahirannya, Brasil. http://indo11.com - Striker Atletico Madrid itu mengambil keputusan itu pada Selasa (29/10) lalu. Ada pro dan kontra menyikapi hal itu. Del Bosque sendiri mendukung keputusan sang pemain. "Ya, itu kabar yang bagus. Apakah suporter akan senang? Kenapa tidak," ujar del Bosque. Sumberhttp://indo11.com

Ratih Gema
Ratih Gema

http://indo11.com http://indo11.com - Dalam pertandingan di Stade Auguste-Delaune II, AS Monaco harus menyerah 1-0 di tangan Stade de Reims dalam lanjutan Piala Prancis. Gol tunggal dicetak Antoine Devaux pada menit ke-34. http://indo11.com - Tanpa diperkuat Radamel Falcao, AS Monaco kesulitan membongkar pertahanan lawan. Meski ada Emmanuel Riviere, Valere Germain, dan Lucas Ariel Ocampos di barisan penyerang, namun tim promosi Ligue 1 itu tidak mampu mencetak satu pun dan harus rela tersingkir oleh tim yang menghuni peringkat kesepuluh. Sumberhttp://indo11.com

Rima Mar
Rima Mar

http://indo11.com http://indo11.com - Antonio Conte puas dengan penampilan Juventus yang mengalahkan Catania tanpa kebobolan dalam lanjutan Serie A Italia, Kamis (31/10) dini hari WIB. http://indo11.com - I Bianconeri mengalahkan Catania 4-0 di Turin, setelah di akhir pekan lalu menang 2-0 atas Genoa. “Kami mencatat dua performa positif dan perlu mempertahankan clean-sheet ini secara beruntun,” jelas Conte. “Kami kebobolan sepuluh gol, ini tidak biasa karena pertahanan selalu menjadi kekuatan kami. Kami harus lepas dari dua kekalahan lawan Fiorentina dan Real Madrid. Ini hasil bagus dan kami perlu peningkatan, meski tidak mudah bermain setiap tiga hari. Sekarang kami berpikir mengenai Parma.” tutupnya. Sumberhttp://indo11.com

jamesseo89
jamesseo89

I think still there is no negative effect on Guest Blogging even after Penguin updates. I am professionally a and I am willing to connect with more and more people who are http://pk.linkedin.com/in/ozairakhtar. So feel free to connect with me and share what ever we can. Regards, Ozair Akhtar

BlakeArbogast
BlakeArbogast

Greg,

I agree 100%. If you don't have the basics down, guest posting would be a waste of time. I'm talking more to the people in very competitive markets or those looking to sell outside their area. For example one of the dealerships I work for, Dave Arbogast Buick GMC is in a town of 26,000 people. I don't have much competition, so I rarely guest post. I focus more on merchandising and making sure my processes are top notch.   

BlakeArbogast
BlakeArbogast

Greg, I agree 100%. If you don't have the basics down, guest posting would be a waste of time. I'm talking more to the people in very competitive markets or those looking to sell outside their area. For example one of the dealerships I work for, Dave Arbogast Buick GMC is in a town of 26,000 people. I don't have much competition, so I rarely guest post. I focus more on merchandising and making sure my processes are top notch.

greg_mac39
greg_mac39

How is it that this gets a good ROI. It seems like.a lot of time spent with little to no return on investment. Wouldn't I be better off focusing on stocking the right inventory, merchandising it well, and pricing it to move.

greg_mac39
greg_mac39

How is it that this gets a good ROI. It seems like.a lot of time spent with little to no return on investment. Wouldn't I be better off focusing on stocking the right inventory, merchandising it well, and pricing it to move.

greg_mac39
greg_mac39

How is it that this gets a good ROI. It seems like.a lot of time spent with little to no return on investment. Wouldn't I be better off focusing on stocking the right inventory, merchandising it well, and pricing it to move.

thomasr
thomasr

Yes but how long till Guest Posting is devalued? Link Building in the Car industry is tough!

thomasr
thomasr

Yes but how long till Guest Posting is devalued? Link Building in the Car industry is tough!

automotiveseo
automotiveseo

Blake, do you have a few examples of guest blogging that you have done for your stores?

automotiveseo
automotiveseo

Blake, do you have a few examples of guest blogging that you have done for your stores?

kcarx
kcarx

Also dropping one more note. I see almost exclusively all car dealership blogs are on a subdomain or they are on a seperate domain like: dealershipblog.com which provide no value for their main site other than passing a single link's of juice back. I still have no idea why dealers are so content doing this, they have their model entirely wrong. To answer your questions, guest posting isn't exactly worth my time quite yet but I still do it occasionally, and have a ton of people wanted to do it on my own sites. Wasn't affected. What am I doing now? Too many things to even list out, all of which would confuse all but 1% of the people reading this. Overall good starting post for guests posts, will help some dealers understand the concept better.

kcarx
kcarx

Also dropping one more note. I see almost exclusively all car dealership blogs are on a subdomain or they are on a seperate domain like: dealershipblog.com which provide no value for their main site other than passing a single link's of juice back. I still have no idea why dealers are so content doing this, they have their model entirely wrong. To answer your questions, guest posting isn't exactly worth my time quite yet but I still do it occasionally, and have a ton of people wanted to do it on my own sites. Wasn't affected. What am I doing now? Too many things to even list out, all of which would confuse all but 1% of the people reading this. Overall good starting post for guests posts, will help some dealers understand the concept better.

kcarx
kcarx

Guest posts for car dealerships? Yeah good luck finding anyone with a legit blog with authority that will allow that or be relevant to the niche. Just not even worth it when you factor in time. Much rather spend time focusing on other diverse platforms, also if your sites were hit by any of the recent updates, you aren't doing SEO right or watching for trends.

kcarx
kcarx

Guest posts for car dealerships? Yeah good luck finding anyone with a legit blog with authority that will allow that or be relevant to the niche. Just not even worth it when you factor in time. Much rather spend time focusing on other diverse platforms, also if your sites were hit by any of the recent updates, you aren't doing SEO right or watching for trends.

BlakeArbogast
BlakeArbogast

@thomasr 100% agree. Google changes things up all the time! Pain in my ass.

BlakeArbogast
BlakeArbogast

@automotiveseo Old Jeff's blog won't let me post links. I'll email them to you.

thomasr
thomasr

@BlakeArbogast  damn Google! I guess we should just play their game and buy PPC