The SEO Apocalypse

After the Google Penguin update, I find many of my old tactics are void. For those who don’t know, Google went on the attack April devaluing and  penalizing sites using spammy SEO tactics.

Many sites were hit and devalued on the search engine results pages. I watched sites go from 20,000 unique visitors a month, to 1000 overnight.

Some of the tactics Google has frowned upon are paid text links, comment spam, link schemes and exact match anchor text. Above all, they’re looking for unnatural links. In the past, buying a bunch of directory links and sponsored reviews with the anchor text example – “Ohio Jeep dealer,” killed it. This no longer applies.

Gaming Google just got a lot harder

So What’s Next?

One of my biggest pet peeves at automotive conventions is the line “Content is King!” It seems that’s the only advise any speaker has. All you have to do is write a few articles with content on a subject that fits within your topic of interest. Easy enough – right?

Content is great but there’s a bit more to it than that, but that’s for another article. So let’s say you have some great articles full of great engaging content – know what?

Guest Posting

Guest posting is completely within Google’s guidelines (for now at least), and is a best practice for many bloggers. First, you will need to find some relavant websites that are willing accept your guests posts.

You can grow your list of potential guest posting spots by doing a few Google searches. Combine one of your primary keywords (Jeep) with a few variations on the phrases “guest post” or “guest blogging” like examples below:

  • Jeep “write for me”
  • Jeep “guest post”
  • Jeep “guest blogger”
  • Jeep “guest blogging”

This can result in several possible results to get you started. Once you find a number of sites, you will then want to determine if the website are of good quality. Posting guest articles on just any website isn’t going to do the trick. You need to find websites that have some great traction, traffic and a strong social driven community to receive the best from your work.

TIP: Search out the Blog Rolls typically found on leading blogs to potentially find additional websites / blogs you could guest post on..

Finding and evaluating the websites is easy. However, getting a response back from the webmaster can be a challenge. Here is an example of an outreach email I use:

– Light example –

Hello,

My name it Blake Arbogast. I really enjoyed reading many of the articles on your ABCJeep website. I work and blog for HometownJeep.com. I was wondering if you were looking for new guest posts? Working at a dealership, I have access to great information and content. I would love to write a few posts highlighting:

-  4×4 Jeep Trails in Ohio
– How to Find a Jeep Club in your Area
– Top Ten Places to go in Your Jeep

Thanks for considering my offer. I look forward to hearing back from you.

Best,

Blake

–/ Light example –

I can tell from you experience, you’ll need to be persistant and continue to follow up with the webmasters until they answer you! Be ready to send samples of your writing if necessary. Don’t get discouraged if you send out 30 requests and only get 3 responses. This is hard work, but worth it. 

If a webmaster agrees to post your article, don’t forget it’s critical to get a link in your post or author bio linking back to a relavent page on your dealers website (or dealer blog).

Before Penguin, you wanted to be sure your anchor text was keyword relavent, but now not so much. Continue this process and your guaranteed to increase your rankings increase.

Guest posting is not only a great tool to obtain quality links back to your website, it can also provide targeted traffic while building a positive reputation and authority within you’re online and even local community.

 

Questions:

Have you been successful with guest posting on relevant blogs and niche websites?

How bad were you effected by the Google Penguin Update?

What are you now doing to obtain valuable links back to your dealership website or blog?

Photo of Blake ArbogastBlake Arbogast is the eCommerce Director of the Dave Arbogast Group in Ohio.  He is a self confessed car and SEO addict. Make sure you catch up with him on twitter @blakearbogast.

Please note: I reserve the right to delete comments that are offensive or off-topic.

35 comments
quess124
quess124

Man Utd Center-Back Evans Really Proud of Flying Northern Ireland
http://imagizer.imageshack.us/v2/xq90/661/oJI4kJ.jpg

26-year-old Manchester United center-back Johnny Evans is beaming with pride after his country Northern Ireland picked up three wins out of three games in their Euro 2016 qualifiers.
"Obviously, it was a great win for the team and I think it was thoroughly deserved," Evans said, as quoted by reliable <a href=http://indo11.com/><b>Agen Bola</b></a> indo11.com.
“We had a really good game-plan against Greece and it's fantastic we've got three wins on the trot at the start of the campaign. It sets us up going forward for the rest of the games…”
“I think the manager, Michael O'Neill, has done a fantastic job in getting everybody together and believing in ourselves.”
 

wasignton124
wasignton124

Wenger Khawatir dengan Pertahanan Timnya
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<a href=http://indo11.com/><b>Agen Bola</b></a> Terpercaya indo11.com melaporkan, Pelatih Arsenal, Arsene Wenger mengaku khawatir dengan pertahanan Arsenal musim ini setelah mereka bermain imbang 2-2 melawan Hull City di Emirates Stadium.

Sempat unggul lebih dahulu melalui Alexis Sanchez, Arsenal nyaris kalah setelah Mohamed Diame dan Abel Hernandez membalikkan skor. Beruntung Danny Welbeck mampu menyelamatkan Arsenal dari kekalahan berkat golnya pada menit akhir.

Usai pertandingan, Wenger pun mengakui pertahanan timnya saat ini tengah buruk dan itu membuat dirinya khawatir karena Arsenal kebobolan banyak gol.

"Kami telah kebobolan terlalu banyak gol dan kami harus melihat diri kami secara defensif juga," ujarnya.

"Beberapa tim lain memang telah membeli banyak pemain bertahan dan kebobolan banyak gol juga. Saya pikir ini masalah konsentrasi," tandasnya.

aesd124
aesd124

Rossi Optimistis di Sisa Balapan
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<a href=http://indo11.com/><b>Agen Bola</b></a> Terpercaya indo11.com melaporkan, Tahap awal dalam perburuan posisi runner up di klasemen MotoGP musim ini telah diselesaikan dengan baik oleh Valentino Rossi. Sekarang juara dunia sembilan kali tak sungkan untuk mematok kemenangan di dua balapan tersisa.  

Poin sempurna berhasil diamankan Rossi saat menjalani balapan di GP Australia, Minggu (19/10). Joki Movistar Yamaha ini sukses mengamankan podium pertama ketika sembilan pembalap gagal menyelesaikan balapan seri ke-16.

Berkat kemenangan ini, The Doctor berhak atas peringkat kedua dengan raihan 255 poin atau unggul tujuh poin atas Jorge Lorenzo yang menempati posisi ketiga.

Meski begitu, Rossi tidak bisa berleha-leha. Pasalnya ada dua balapan tersisa yang menjadi penentu, yakni GP Malaysia dan Valencia. Sirkuit Sepang sebenarnya bukan tempat favorit bagi pembalap berkebangsaan Italia tersebut.

Selama tiga tahun terakhir, Rossi selalu gagal menyelesaikan balapan di podium. Begitu pula dengan di Valencia. Artinya, ini bukan pekerjaan yang mudah bagi pemilik nomor 46 itu bisa mempertahankan kemenangan di dua balapan tersisa.

aesd124
aesd124

Pelatih Besiktas Minta Maaf pada Wasit dan Wenger Usai Laga

http://www.football-images.net/2014-08-21/fcbdbc70b0d5c6ae71403529d0264c58.jpg
<a href=http://indo11.com/><b>Agen Bola</b></a> Terpercaya indo11.com melaporkan, Slaven Bilic meminta maaf pada Arsene Wenger usai ia diusir keluar lapangan oleh wasit, jelang berakhirnya duel play-off Liga Champions antara Besiktas dan Arsenal.

Bilic diminta untuk meninggalkan lapangan oleh wasit Milorad Mazic, sebelum akhirnya pertandingan kedua tim berakhir dengan skor imbang tanpa gol.

"Saya sudah meminta maaf. Itu adalah pertandingan yang besar untuk kami. Saya hanya tidak senang dengan beberapa keputusan yang dibuat wasit. Ia kemudian meminta saya pergi," tutur Bilic.

"Setelah pertandingan selesai, saya meminta maaf pada wasit dan Wenger. Saya membuat kesalahan. Mungkin reaksi saya berlebihan. Namun tidak ada yang serius. Saya hanya tidak terbiasa di situasi seperti ini," pungkasnya.

aesd124
aesd124

Di Indy: Honda Menangi Empat Balapan Terakhir, Lorenzo Paling Rajin Naik Podium
 
http://www.football-images.net/2014-08-06/53896251c50aafa55ee23ce3d50f08d7.jpg
<a href=http://indo11.com/><b>Agen Bola</b></a> Melaporkan Berita Olahraga Terkini dan terbaru Indo11.com  Jakarta - Balapan MotoGP ke-10 musim 2014 akan dilangsungkan akhir pekan ini di Sirkuit Indianapolis Motor Speedway, atau biasa disebut Indy. Musim lalu Marc Marquez tampil jadi pemenang, melanjutkan dominasi Repsol Honda. Bagaimana dengan kali ini?

Sejumlah catatan mengemuka terkait balapan di Indy. Di antaranya adalah dominasi Honda dalam beberapa tahun terakhir, kendatipun rider Movistar Yamaha Jorge Lorenzo dicatat sebagai pebalap yang paling sering naik podium di Indy.

Berikut data dan fakta selengkapnya seperti dilansir situs resmi MotoGP.

- Balapan di Indy tahun ini akan menjadi tahun ketujuh beruntun sirkuit itu melangsungkan balap motor grand prix, dengan yang pertama pada tahun 2008.

- Ini akan menjadi kesempatan ke-26 balap motor grand prix dilangsungkan di Amerika Serikat. Dua event pertama pada tahun 1964 dan 1965 dilangsungkan di sirkuit Daytona. 15 grand prix lain dihelat di sirkuit Laguna Seca, enam di Indy, dan dua lainnya di Circuit of the Americas.

- Para pebalap Yamaha memenangi dua balapan pertama di Indy, sedangkan rider-rider Honda memenangi empat balapan terakhir di sana.

wasignton124
wasignton124

Benitez Jadi Alasan Michu Pindah kePartenopei
 
http://www.football-images.net/2014-08-06/52070558ab07b8562ccad39d2b0e7c0a.jpg
<a href=http://indo11.com/><b>Agen Bola</b></a> Melaporkan Berita Olahraga Terkini dan terbaru Indo11.com  Naples - Michu sudah memutuskan unruk hijrah ke Napoli di bursa transfer awal musim 2014/2015. Ada dua alasan mengapa Michu pindah ke skuat Partenopei, salah satunya adalah si pelatih, Rafael Benitez.

Swansea City dan Napoli sudah sepakat atas transfer Michu dengan status pinjaman selama satu musim. Dalam transfer itu, ada juga klausul untuk pembelian permanen.

Michu dipinjamkan menyusul performa kurang optimal bersama The Swans musim lalu. Dia cuma membukukan dua gol di Liga Inggris dalam 17 kali penampilan.

Catatan itu jauh lebih rendah dari catatan yang dibukukan Michu di musim 202/2013. Saat itu dia mencetak 22 gol di semua ajang, bahkan sampai mengantarkan Swansea menjuarai Piala Liga.

Setelah menjalani musim yang mengecewakan, Michu lantas menyutujui proposal peminjaman yang diajukan Napoli. Benitez dan hasrat untuk bermain di Liga Champions menjadi faktor pendorong utama pesepakbola 28 tahun itu untuk pindah.

"Di atas semuanya, pelatihnya, itu merupakan alasan utama. Saya pikir itu merupakan lompatan dalam karier saya bisa berlaga di Liga Champions
untuk pertama kalinya," kata Michu.

quess124
quess124

Empat Besar Dinilai Jadi Target Paling Realistis Liverpool Musim Ini
 
http://www.football-images.net/2014-08-06/fd8df3e6510a9fdbcd4f98681f8ae876.jpg
<a href=http://indo11.com/><b>Agen Bola</b></a> Melaporkan Berita Olahraga Terkini dan terbaru Indo11.com  Liverpool - Setelah jadi runner-up Premier League musim lalu, Liverpool digadang-gadang bisa kembali jadi penantang serius, kendatipun seorang mantan manajernya justru menilai finis di posisi empat besar akhir musim 2014-15 sudah akan jadi capaian tersendiri.

The Reds tampil impresif musim lalu dan sempat berada di garis terdepan perburuan gelar juara. Namun, pada prosesnya Liverpool harus puas mengakhiri musim di posisi dua dengan selisih dua poin dari Manchester City yang jadi juara.

Hal itu tak ayal membuat optimisme di Anfield cukup tinggi menjelang musim baru. Tetapi Roy Evans, yang pernah jadi pemain dan manajer Liverpool, menilai bahwa kepergian Luis Suarez yang disertai masuknya sejumlah pemain baru bisa mengurangi tingkat kekompetitifan The Reds. Ia pun menilai Manajer Liverpool Brendan Rodgers akan punya tantangan besar.

"Ia sudah mendatangkan sejumlah pemain menarik, tapi terkadang sulit untuk memastikan mereka bisa main bersama-sama," kata Evans.

Ratih Gema
Ratih Gema

http://indo11.com http://indo11.com - Pelatih timnas Spanyol, Vicente del Bosque mengaku senang dengan keputusan Diego Costa yang memilih membela La Furia Roja ketimbang negara kelahirannya, Brasil. http://indo11.com - Striker Atletico Madrid itu mengambil keputusan itu pada Selasa (29/10) lalu. Ada pro dan kontra menyikapi hal itu. Del Bosque sendiri mendukung keputusan sang pemain. "Ya, itu kabar yang bagus. Apakah suporter akan senang? Kenapa tidak," ujar del Bosque. Sumberhttp://indo11.com

Ratih Gema
Ratih Gema

http://indo11.com http://indo11.com - Dalam pertandingan di Stade Auguste-Delaune II, AS Monaco harus menyerah 1-0 di tangan Stade de Reims dalam lanjutan Piala Prancis. Gol tunggal dicetak Antoine Devaux pada menit ke-34. http://indo11.com - Tanpa diperkuat Radamel Falcao, AS Monaco kesulitan membongkar pertahanan lawan. Meski ada Emmanuel Riviere, Valere Germain, dan Lucas Ariel Ocampos di barisan penyerang, namun tim promosi Ligue 1 itu tidak mampu mencetak satu pun dan harus rela tersingkir oleh tim yang menghuni peringkat kesepuluh. Sumberhttp://indo11.com

Rima Mar
Rima Mar

http://indo11.com http://indo11.com - Antonio Conte puas dengan penampilan Juventus yang mengalahkan Catania tanpa kebobolan dalam lanjutan Serie A Italia, Kamis (31/10) dini hari WIB. http://indo11.com - I Bianconeri mengalahkan Catania 4-0 di Turin, setelah di akhir pekan lalu menang 2-0 atas Genoa. “Kami mencatat dua performa positif dan perlu mempertahankan clean-sheet ini secara beruntun,” jelas Conte. “Kami kebobolan sepuluh gol, ini tidak biasa karena pertahanan selalu menjadi kekuatan kami. Kami harus lepas dari dua kekalahan lawan Fiorentina dan Real Madrid. Ini hasil bagus dan kami perlu peningkatan, meski tidak mudah bermain setiap tiga hari. Sekarang kami berpikir mengenai Parma.” tutupnya. Sumberhttp://indo11.com

jamesseo89
jamesseo89

I think still there is no negative effect on Guest Blogging even after Penguin updates. I am professionally a and I am willing to connect with more and more people who are http://pk.linkedin.com/in/ozairakhtar. So feel free to connect with me and share what ever we can. Regards, Ozair Akhtar

BlakeArbogast
BlakeArbogast

Greg,

I agree 100%. If you don't have the basics down, guest posting would be a waste of time. I'm talking more to the people in very competitive markets or those looking to sell outside their area. For example one of the dealerships I work for, Dave Arbogast Buick GMC is in a town of 26,000 people. I don't have much competition, so I rarely guest post. I focus more on merchandising and making sure my processes are top notch.   

BlakeArbogast
BlakeArbogast

Greg, I agree 100%. If you don't have the basics down, guest posting would be a waste of time. I'm talking more to the people in very competitive markets or those looking to sell outside their area. For example one of the dealerships I work for, Dave Arbogast Buick GMC is in a town of 26,000 people. I don't have much competition, so I rarely guest post. I focus more on merchandising and making sure my processes are top notch.

greg_mac39
greg_mac39

How is it that this gets a good ROI. It seems like.a lot of time spent with little to no return on investment. Wouldn't I be better off focusing on stocking the right inventory, merchandising it well, and pricing it to move.

greg_mac39
greg_mac39

How is it that this gets a good ROI. It seems like.a lot of time spent with little to no return on investment. Wouldn't I be better off focusing on stocking the right inventory, merchandising it well, and pricing it to move.

greg_mac39
greg_mac39

How is it that this gets a good ROI. It seems like.a lot of time spent with little to no return on investment. Wouldn't I be better off focusing on stocking the right inventory, merchandising it well, and pricing it to move.

thomasr
thomasr

Yes but how long till Guest Posting is devalued? Link Building in the Car industry is tough!

thomasr
thomasr

Yes but how long till Guest Posting is devalued? Link Building in the Car industry is tough!

automotiveseo
automotiveseo

Blake, do you have a few examples of guest blogging that you have done for your stores?

automotiveseo
automotiveseo

Blake, do you have a few examples of guest blogging that you have done for your stores?

kcarx
kcarx

Also dropping one more note. I see almost exclusively all car dealership blogs are on a subdomain or they are on a seperate domain like: dealershipblog.com which provide no value for their main site other than passing a single link's of juice back. I still have no idea why dealers are so content doing this, they have their model entirely wrong. To answer your questions, guest posting isn't exactly worth my time quite yet but I still do it occasionally, and have a ton of people wanted to do it on my own sites. Wasn't affected. What am I doing now? Too many things to even list out, all of which would confuse all but 1% of the people reading this. Overall good starting post for guests posts, will help some dealers understand the concept better.

kcarx
kcarx

Also dropping one more note. I see almost exclusively all car dealership blogs are on a subdomain or they are on a seperate domain like: dealershipblog.com which provide no value for their main site other than passing a single link's of juice back. I still have no idea why dealers are so content doing this, they have their model entirely wrong. To answer your questions, guest posting isn't exactly worth my time quite yet but I still do it occasionally, and have a ton of people wanted to do it on my own sites. Wasn't affected. What am I doing now? Too many things to even list out, all of which would confuse all but 1% of the people reading this. Overall good starting post for guests posts, will help some dealers understand the concept better.

kcarx
kcarx

Guest posts for car dealerships? Yeah good luck finding anyone with a legit blog with authority that will allow that or be relevant to the niche. Just not even worth it when you factor in time. Much rather spend time focusing on other diverse platforms, also if your sites were hit by any of the recent updates, you aren't doing SEO right or watching for trends.

kcarx
kcarx

Guest posts for car dealerships? Yeah good luck finding anyone with a legit blog with authority that will allow that or be relevant to the niche. Just not even worth it when you factor in time. Much rather spend time focusing on other diverse platforms, also if your sites were hit by any of the recent updates, you aren't doing SEO right or watching for trends.

BlakeArbogast
BlakeArbogast

@thomasr 100% agree. Google changes things up all the time! Pain in my ass.

BlakeArbogast
BlakeArbogast

@automotiveseo Old Jeff's blog won't let me post links. I'll email them to you.

thomasr
thomasr

@BlakeArbogast  damn Google! I guess we should just play their game and buy PPC