Car Dealers To Increase ’07 Ad Spend?
An article from
BizReport.com reports a new survey from Cars.com indicates that many automotive dealers will be upping their online advertising in 2007. The results are on track with a similar study by eMarketer.
According to the Cars.com survey, which polled readers of the website’s DealerADvantage newsletter in October, shows that two-thirds of dealers (about 62%) will increase their online advertising in 2007. Meanwhile 20% say they will at least maintain their current advertising budget and only 18% say they will spend less online next year.
I’d like to know where online, dealers will up their spending more money. Will it be more 3rd Party Leads, Search Engine Marketing, Banner ads in local portals or better websites? Most dealers are being forced to increase their online marketing budget if they want to continue to sites like AutoTrader, Cars.com and eBay.