Traditional Sales VS Product Specialist
Best PracticesDealership MarketingDealership Operations & Processes

Today’s buyers want to purchase cars like they purchase everything else — simple, fast, and in a transparent manner. With broad access to the internet, the days of distrust for the car-buying process are long gone, and in its place is a system that works in the buyer’s favor. Once a buyer visits one or …

Hiring the Right Personality Traits
Best PracticesDealership Operations & Processes

When interviewing candidates for your dealership, it can be tempting to only focus on their past experience or current product knowledge. While these topics have their advantages, they can also be taught on the job. However, a candidate’s basic character traits are not nearly as easy to cultivate. As the interviewer, it’s up to you …

Best PracticesIndustry EventsIndustry News & Trends

Have you seen my Led Zeppelin sweater?  It’s made of Kashmir…  As I entered Digital Dealer 17 on day one, I was greeted with the sound of Zeppelin’s classic tune “Kashmir”. Ba na nah, ba na nah, nah nah nah! With music like that, I had to expect something grand at this fall’s conference (and …