Where would you like to go NEXT? Is your dealership website asking your customer where they would like to go next after submitting a request, price quote or for more information? MOST dealer websites direct the customer to a Thank You page and inform them that they will be contacted within a short amount of …
This article is more less a blurb for eDealer Advantage, a “turnkey” program for dealers that like to outsource their Internet Sales and Marketing efforts. I’ve never experienced an outsourced internet department, though I can see why many dealers would look into such an operation. I just can’t imagine a company being able to keep …
Where are your purchased leads coming from?? Sure, they’re being sent to you from Dealix, AutoBuyingUSA, NADA (Jumpstart), AutoUSA, Autobytel, Autoweb, etc.). BUT, where are they really coming from?? Over the last several months, I’m finding the quality of the leads that I’m getting from 3rd Party Lead Providers (PLP’s) are becoming more and more …
Have you ever stopped to think about how well you know your customers? Sure, they come and go. Some of them just window shopping (or internet browsing) while others stay for a while then leave just before you close the deal. You know the drill, they come in, they really don’t say much and before …
