Archives for December 2012
How many of us have found ourselves incredibly frustrated when we received a negative review for our dealership that was blatantly false?
Are reviewers of your dealership allowed to say anything they want – even if it is untrue?
As Americans, each of us is fortunate to have the right to free speech. The Internet provides a quick and simple way for each of us to share our experiences and reviews of products and services we use each day. I know that having the ability to read other folks’ reviews has been incredibly helpful to me, whether I am looking to buy a new item on Amazon, or while scheduling a trip and checking out TripAdvisor. However, where do you draw the line, if at all, when it comes to negative reviews?
The dealer across the street requests an appointment on 57% of sales calls.
Right now in your dealership, most of your sales team isn’t doing what they should be. This is a shocking revelation, I know. In July I wrote about how most dealerships struggle to get inbound phone leads connected with someone who can help them. This time, let’s look through another lens: Setting appointments.
It’s 3 p.m. on a Thursday. Salesman Steve is out pacing the lot, waiting for a walk up, and mentally debating which running back to start on his fantasy team. Steve’s time could be better spent elsewhere. Salesman Sam, sitting there drinking coffee and bragging about the nightclubs he’ll go to this weekend is definitely just a warm body.
But Salesman Sean is hustling. He is on the phone calling back prospects to confirm appointment times. Seans are good. You want 10 Seans. Why? [Read more…]
Nothing Says Christmas Like an Overstuffed Inbox
Remember the seasonal golf store in the mall that you bought a gift from last December? Chances are you haven’t heard from them all year but right now they are re-opening and it is just a matter of time before you start getting their weekly emails.
Or what about the big box stores? They’ve been tracking your purchases all year long so they can practically put together your wish list for you – to be arriving in your inbox soon.
So what’s a dealer to do who simply wants to get their newsletter or sales email opened during this busy season? Here are three ideas to keep your email marketing off the naughty list.
Dominon Announces Their New DMS
Another DMS will be making its way to market for 2013. A possible consideration for dealers that are in the position to re-up their DMS contract in 2013.
DominionDMX is an integration-friendly, ERP-based Dealer Management System – with data you control. Built from the ground up, it has everything you need to support your dealership the way you want to work. Best of all – it’s built on the latest Microsoft technology, so you and your employees already know how to use it. You’ll notice the difference – with your customers, your dealership, your employees, even your partners.
Reynolds and Reynolds Announces ERA XTR Retail Management System– February 01, 2005
NADA Data Security Debate Ends in No Decision – April 2007 – Feature
Here Comes Microsoft Dec. 1, 2006 – Cliff Banks | WardsAuto
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