Well… Maybe “Sucks” isn’t exactly the right word but, I promise that you are going about your digital marketing in the wrong order of operations. And, yes, there is a correct, comprehensive and strategic Order of Operations when it comes to all dealership website marketing approaches.
Hey, do you know something else that “Sucks”? Car Superchargers!
Building high-performance muscle cars and building a high-performance dealership website is very similar especially when the goal is getting the absolute best output from every dollar spent from your budget. I assume that everyone who reads DealerRefresh is familiar with what SEM is and what it basically does. And, seeing how this is an automotive-audience I will make the same assumption that everyone here knows what a Supercharger is and what it does.
Search Engine Marketing is the Same to a Dealership’s Website as a Supercharger is to a Vehicle’s Engine.
1.) Both are tasked to force-induce more “volume” into their perspective power plant.
2.) As they REV up whether it’s RPMs or dollars spent they increase exponentially.
3.) They both work better when the power plant is built to handle them.
Where superchargers and SEM are completely different is the stage at which they are implemented to increase volume.
Nearly every dealer that wants more leads starts SEM as their first (and sometimes only) modification to their website marketing and very, very few engine builders select a Supercharger as their first power plant modification and for really good reasons. [Read more…]