Sean Bradley – Mastering Objections, Expectations and Rebuttals
Sean over at Dealer Synergy wrote a great article for Digital Dealer last month titled “Mastering Objections, Expectations and Rebuttals”. If you have not read it, I do suggest doing so. Sean gives some insight on how to deal with those objections that we hear all too often; “What’s your best price?” “You are too …
Dan Marino looses 22lbs?
It’s hard enough to compete with all the other dealers on AutoTrader, now I have to compete with Dan Marino loosing 22lbs? I find these non automotive related ads to be annoying. But, I’m sure they’re making the money from it. Here’s another gripe. I pay big money for the Partner Listing with AutoTrader. This …
Car Dealers To Increase 2007 Ad Spend?
Car Dealers To Increase ’07 Ad Spend? An article from BizReport.com reports a new survey from Cars.com indicates that many automotive dealers will be upping their online advertising in 2007. The results are on track with a similar study by eMarketer. According to the Cars.com survey, which polled readers of the website’s DealerADvantage newsletter in …