The Weekly Refresh: Cars.com, Web2Carz.com, AOL and VAST.com, Baby boomers, Dealers ARE tech-savvy
Cars.com partnership goes live with Yahoo, while AutoTrader partners with kbb.com. I think Cars.com got the better deal here! What do you think? Web2Carz wants your dealer’s inventory on their website and it’s FREE! Plus you get your inventory will be send to their data distribution partners such as Google and Oodle. Contact Alex Bravy …
The Weekly Refresh: Price or Convenience?, Lead Scoring, Remember This?
Do Customers Come for Price or Convenience? This study by emarketer was focused towards the retail environment but we all know that the “time” factor plays into our business as well. “With 77% of respondents, saving time was the next most popular reason to shop online.” R. L. Polk signs MileOne for Lead Scoring “Polk …
The Weekly Refresh: AutoUSA, Dean Evans, Blackberry, Sean Bradley
AutoUSA Scores Highest – AutoUSA announced today it received the highest score in the area of business generation in the J.D. Power and Associates’ September 2007 Dealer Satisfaction Online Buying Services (DSOBS) Study. Follow the link for the full press release. The answer to “What will Dean do next?” – Dean Evans Joins Dealer.com as …
The smart BDC
I spent last week in Detroit with all the dealer candidates for the American smart Car franchises. The meeting was about the philosophy of smart USA and an introduction to the product. I had a lot of fun there! However, little about that meeting is relevant to Dealer Refresh, except…. smart (that’s right, stay off …
The Weekly Refresh: Google Research, Last Speech and Mint.com
Google research shows – “the sales funnel isn’t six months at all, but more like one month. Thirty-percent of car buyers start the search for a new car less than a week before they make a purchase. Seventeen percent start just two weeks ahead. Nineteen percent start a month in advance. That’s almost 70% of …
