“He came in, asked for Mike Columbus, and someone pointed out where I was… and he says ‘I know where he is, I know what he looks like…I’ve seen him all over the internet.'” – Mike Columbus
That… is the POWER of personal branding.
This afternoon, Instagram rolled out a major update that supports the creation of 15 second video clips, which raises the obvious question — what does this mean for Vine, which everyone describes as “like Instagram, but with video?”
Interestingly, at around the exact time I saw Instagram’s announcement, our Vine account was followed by a string of transparently spammy accounts, the first burst of its kind I’ve seen on our Vine so far:
There’s something very “Instagrammy” about the way these spam accounts look. Could it be this was a coordinated effort to help convince people to shut down their Vines? Is there such a thing as a strategic Spambot onslaught? Surely not.
The new Instagram Video feature is pretty much like you’d expect. From the screen where you used to choose between uploading an existing photo and snapping a new one, you now have the option to select a video camera icon:
From there, you simply hold down the record button in small bursts until you have enough video to post.
That’s the title of an article I wrote back in Dec of 2007. I can’t believe I had almost forgot that I written it? It wasn’t until I was digging through my analytics and took notice to a top referring site pointing to the article.
The title of the article was a little deceiving. I didn’t even write about why dealers are NOT in social media …
“There are many reasons why dealers are not social networking and I’m not totally convinced that all dealers need or should be social networking. But rather than writing why dealers shouldn’t be social networking let’s look at a few of the advantages why maybe they should be.”
Instead, I wrote about 5 advantages to dealers for leveraging social media. Interesting enough, these same 5 advantages still hold true today are have become the backbone of many articles about the dealer industry and social media found on some of the “other” social sites in our industry. [Read more…]
ATLANTA, Georgia, ‐‐ EasyAutoSales.com, America’s fastest growing consumer driven automotive resource launches version 3.0 of its classified services to focus on vehicle research and premium classifieds. The new EasyAutoSales website features added integration with Craigslist and a number of social‐networking websites to help car dealers better reach car buyers in the social web.
“94% of consumers are researching cars online and reading peer reviews weeks or months before they browse classified listings,” said Randall Prince, Co‐founder of EasyAutoSales.com. “With EasyAutoSales, buyers can now do both vehicle research and comparison shopping at the same time.”
The EasyAutoSales Community allows both car buyers and car dealers to interact, share vehicle photos, and post YouTube videos within the online discussions. All relevant car reviews and discussions are linked to the 2 million+ vehicle listings found on EasyAutoSales.com.
“With existing online classifieds, car buyers browse and shop alone and the experience they get is similar to walking through a dealership lot after closing,” said Wei Yang, CEO of EasyAutoSales.com. “With the new EasyAutoSales, our shopping experience will be like browsing new cars at a car show along with hundreds of other people around you doing the same. Not only will you see tons of photos, comments and videos, you can participate in discussions, and read car reviews by current owners.”
In addition to helping car buyers make more informed choices on EasyAutoSales.com; buyers can also extend their pre‐purchase shopping questions to their Facebook or Twitter network by sharing vehicles found on EasyAutoSales to those services.
“Our goal of integrating EasyAutoSales with Facebook and Twitter is to allow car buyers to tap into the wisdom of their existing social network for general car advice,” says Yang. “A typical Facebook or Twitter user has hundreds of friends in their network ‐ which means between their friends and their friends’ network, there are at least thousands of personal experiences with a variety of different vehicles.”
A car buyer who is interested in a particular vehicle found on EasyAutoSales can now easily share that tidbit of information on their Facebook wall, FriendFeed, or Twitter updates and get instant feedback on that exact vehicle.
“Chances are someone in the buyer’s social network will be able to chime in and let the buyer know if the vehicle in question is a rip‐off or a worthwhile purchase,” says Yang. “Ultimately, getting real advice from the people you trust is the best way to shop and we have the best system in place to put dealer inventories in those discussions.”
For more information, please check out http://www.easyautosales.com
About Easy Autos, LLC (www.easyautosales.com)
EasyAutoSales.com is America’s fastest growing automotive resource for buying, selling and researching new and used cars. EasyAutoSales encourages consumer education and promotes interaction between car buyers, car dealers and car enthusiasts. The website lists over 2 million vehicle listings from over 60,000 dealerships and private sellers. Dealerships that are interested in promoting their vehicle inventory on EasyAutoSales should contact EasyAutoSales to setup an export of their inventory. For dealerships that do not have an existing inventory system, EasyAutoSales also provides inventory management services directly on EasyAutoSales.com.
For the last three years, the auto industry, specifically the dealer community, has inched its way into blogging and social media. It is actually safe to talk about these things whereas fewer than two years ago I purposely avoided using such terms in my conversations with dealers and auto insiders because they were still a bit taboo. Now with the unveiling of such companies and services like DealerFeeder, I think we can say that the past is officially behind us.
Of course this day would come, it was only a matter of time. With the efforts of people like Jeff Kershner of DealerRefresh and Ralph Paglia of Automotive Digital Marketing, dealers and auto insiders are becoming increasingly more emerged in the idea and practice of blogging and social media. But what are these things really?
Let’s be clear about something. Setting up a Twitter account or a Facebook account takes 2 minutes, literally. Setting up a blog takes 5 and it is free. If you are paying someone to do this for you without a master plan and direct correlation to your marketing strategy then you are wasting everyone’s time and money. The set up of these things is the least of your concerns. Utilizing them and incorporating them effectively into your sales process is the real challenge. [Read more…]
According to Nielsen, more time is spent on Social Networking sites than is spent reading or sending emails. In their latest study, this equates to one out of every six minutes of the average web user’s time is spent on sites like FaceBook, MySpace, or Twitter…or Dealer Refresh (and other blogging sites). Social Networking is growing at twice the pace of other major online activities such as using a search engine, researching a car purchase, or just sending an email.
To put social media into the simplest of definitions, think of it as a place where people can converse with other people on the Internet.
Take a look at Nielsen’s survey. Of note is page 7 where they address the problems in advertising within a “conversation”.
It will take time to work out the magic formula for successfully advertising in social networks. The diversity and personalised nature of the environment means standard ad models – such as contextual search and standard unit sizes – won’t cut it. Different approaches across ad units and ad inventory will have to be tried, involving a trial and error mindset.
As advertisers, do we join the conversation or interrupt it?