Best PracticesDealership Communication ToolsDealership MarketingDealership Operations & Processes

Here are 15 Great BDC Templates to Steal!

Automotive BDC templates are critical to efficiency. Your BDC’s templates should include both word tracks for phone calls and full email templates. If you have strong templates and a BDC that utilizes them you will be well on your way to success. [Tweet “Steal these BDC templates, plug them in, and then chill… “] A …
Dealership MarketingIndustry News & TrendsOther Stuff

NADA: Internet Advertising tops 50%, TV & Radio Lose

I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I had heard the 2017 results were finally available, and I was anxious to dive into the data. I double-clicked to open the report, quickly scrolling to the “Advertising Expenditures” section. And then…my jaw dropped. I’m …
Best PracticesDealership Communication ToolsDealership MarketingDealership Operations & Processes

Are Your Boring Emails Sabotaging Your Sales?

If your follow-up emails read like form letters, it’s hard to get customers to respond. The secret to a higher response rate is simply to add a little personality, warmth, and humor. Here’s how… These five easy interventions will give dull copy a little KAPOW. These aren’t touchy-feely exercises, but rather more like structural changes …
Best PracticesDealership Marketing

Digital and Customer Experience: Where are we going wrong?

If you spend any time reading industry articles, going to conferences like NADA, or studying automotive, you know that digital drives sales. The online marketplace and frictionless sales process has disrupted the old school sales cycle and empowered the consumer to own the purchasing experience. This is where we need to be and this is …
Dealership Marketing

5 Reasons Why Online Reviews Directly Impact Your Dealership’s Bottom Line

It’s getting harder and harder for car dealerships to stand out among a crowded field of competition. Because the auto industry operates in what is a nearly perfectly competitive market, meaning dealers sell essentially the same products at similar price points, dealerships are starting to turn to their online reputation to help differentiate them from …