Best PracticesDealership Communication ToolsDealership Marketing

Introducing DealerRefresh Mini-Webinars and Live Web Chats

A colleague once told me, “I’d rather spend 60 minutes learning from someone who already figured out what I need to know, than spend days, weeks, or months trying to figure it out on my own.” This is precisely why webinars have and continue to be so popular. Problem is that in today’s business culture, …
Best PracticesDealership Marketing

[INFOGRAPHIC] How Personal Connections Inspire Trust in the Car Buying Journey

When we talk about ‘connected consumers’ it’s usually in the context of a customer’s online presence; how they expect – and in some cases demand – transparency and information, especially when it comes to big ticket items. But giving customers information and the tools they want to comparison shop is one part of the equation …
Best PracticesDealership Communication ToolsDealership Marketing

Dealing with a Blacklisted CRM and Measuring your Response Rate.

Skip to the point if you don’t care to read the backstory. I sit back, this morning, amazed at how unreliable email delivery is. It might be getting worse and worse every year. Due to abusive advertisers we all want to safeguard our inboxes from disgusting amounts of delete button presses. And so, car dealers suffer. Car …
Dealership MarketingIndustry News & TrendsOpinions & Advice

[PODCAST] Industry Dirt, Drama, and Dealer-Vendor Role Playing – 2018 Predictions

Brace yourself for this HOUR LONG rambling with your hosts and cohorts Ryan Gerardi and Chris K Leslie. In this episode we recap recent conversations with the attempt to dig up dirt and drama in the auto retail industry. We then take a deep dive into Eric Miltsch’s recent article on DealerRefresh: 2018 Automotive Marketing …
Best PracticesDealership MarketingIndustry News & Trends

Branded Search, How Much You Should Spend and How Dealers are Getting Screwed

This article serves two purposes: Explain the need for branded search and what it should actually cost and why. Show dealers how to inspect what their SEM vendors are doing to determine if they working in your best interest or their own. Enjoy! Why Do I Need to Buy My Dealership Name? I Have Great …
Best PracticesDealership Communication ToolsDealership MarketingOpinions & Advice

Confused by Attribution and Analytics? Don’t Sweat It!

You Don’t Need a PhD in Google Analytics, Attribution Models or Calculus to Hold Your Vendors Accountable There’s been so much talk about and money being spent on marketing attribution and analytics that many dealers are feeling bombarded by topics that seem very foreign when compared to the age-old DISC Test – that is “Does …
Best PracticesDealership Marketing

Do You Like Your Vendor’s Personal Touch? You’d Better… You’re Paying for It!

Do You Like Your Vendor’s Personal Touch? You’d Better… You’re Paying for It! People often marvel at the sheer majesty and splendor of a Las Vegas casino. The Chihuly glass in the lobby of Bellagio is a great example. At any given time, there will be dozens of people snapping photos of this expensive masterpiece. …
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: 5-Step Roadmap to Selling OEM Parts Online at Your Dealership

From boosting sales to evading obsolescence, selling OEM parts and accessories online can add a lot of value to your new car dealership. Greater value means more customers and better recognition, and INCREASED PROFITABILITY. Problem is, most dealerships don’t know where to begin. In this 7-minute video, we break down step-by-step how your team can launch …