When I read Alex Snyder’s article titled “Are You Being Left Behind?” it confirmed that data PCG has been collecting on dealership investments in digital marketing education should be shared here first.
We polled dealers about their investments in Digital Marketing education and some of the responses tie right into what Alex said in his post. So before I add my commentary, here are a few questions and answers from the PCG Digital Marketing survey.
Keep in mind that the responses are skewed towards enlightened dealers. Since the survey was promoted on Twitter, Facebook, and social media channels; only the most connected dealers most likely responded. This should give you even more of a case for Alex’s point about investing in the next generation of dealership leaders.
Staffing and Budgeting
1. Do you have an employee tasked with managing your digital marketing and social media?
- Full Time – 58.3%
- Part Time – 22.3%
- No – 19.4%