January 2011 – Page 2 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Are you a Finger Pointer?

The world is full of finger pointers and we certainly don’t need more. I’m so sick of people not taking responsibility for things. If you’ve been in management, or have had to keep multiple vendors connected, then you have probably felt my same frustration. Before this turns into a rant I want to say I …

Best Practices

Achieving Excellence at your Dealership

How do some dealers over achieve while others just plod along and settle for mediocrity? I often ask myself this question as I monitor the progress of my clients. My training program provides me with the ability to monitor the scores and results of my clients, and it’s always nice to see a new client …

Other Stuff

Rob Fontano – Congratulations on the Cover Story for Digital Dealer Magazine

A GONGRATS to Rob, Digital Sales & Marketing Director/Superstar for Marazzi Motors in Fort Myers, for hitting the cover of January edition of Digital Dealer Magazine. Rob is a regular contributor here on DealerRefresh and member of the DealerRefresh forums. Rob has been profiled several times in several other publications including DealerAdvantage and of course …

PR Announcements

elead CRM.com New Website Goes Live

DALLAS–Industry leading automotive CRM and marketing provider, eLEAD CRM, has unveiled a new corporate Web site, eLEADCRM.com. The new Web site features its best-in-class Bundled Solution Platform that provides auto industry professionals the most powerful and effective tools to improve dealership performance and strategic relationships among every department. The eLEADCRM.com redesign incorporates fresh graphics, showcases …

Dealership Marketing

Dealership Call Tracking Study: Three Lessons for 2011

Do car dealerships really know how their advertising dollars are performing? For an industry that spends as much as it does in advertising, one would assume that they are tracking the return on investment down to the penny and taking action based on what they see. As a relative newcomer to the world of automotive …

Dealership Marketing

Animoto’s Call to Action feature for Your Dealer Videos

Unless you have been hiding under a rock, you are well aware that video is increasingly important in your digital marketing strategy. Dealers across the country have been dipping their toes in the video pool, and a few have even jumped in head first. Most of us have tried putting together homemade video with Flip …

Cars.com Dealer Reviews Will Be Going Live Spring of 2011

Cars.com Introduces Dealer Reviews Today, Cars.com announced they would be introducing Dealer Reviews come spring of 2011. This is a huge announcement in my opinion and one that will continue to change the landscape for dealerships. A customer will now not only find the vehicle they’re interested in but at the same time decide if …

Industry News & Trends

Best of DealerRefresh 2010

It is really 2011 already? Yes Jeff, that happened a few days ago…get your ass into gear! I feel like I can’t get 2011 started here until we publish our traditional “Best of DealerRefresh – 2010“. It seems like 2010 went by with a blurr. We have a lot planned for DealerRefresh in 2011 so …

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January 2011 – Page 2 – DealerRefresh

Are you a Finger Pointer?

Achieving Excellence at your Dealership

Rob Fontano – Congratulations on the Cover Story for Digital Dealer Magazine

elead CRM.com New Website Goes Live

Dealership Call Tracking Study: Three Lessons for 2011

Animoto’s Call to Action feature for Your Dealer Videos

Cars.com Dealer Reviews Will Be Going Live Spring of 2011

Best of DealerRefresh 2010