Isn’t she ‘tweet? It’s that time again – the semi-annual Digital Dealer conference, and of course the infamous review care of DealerRefresh. Jeff Kershner was unable to attend, I think he was attending the Cannes Film Festival or receiving the Nobel Prize for Automotive Excellence or something, so that leaves the flunkies like myself and Alex Jefferson with The Proctor Dealerships to pick up the slack…
So what kind of healthy food do automotive professionals eat? For the first official meeting of the “Automotive Industry Knights of the Round Table”, we chose to meet at the Rosen Shingle resort, which coincidentally was also the location for the 8th Digital Dealer Conference held in Orlando, Florida. Ok, so the table was not round, and most of these guys are not Knights, or even someone I might want to even run into at night, but great fun was had by all as we gathered together to share what is working well for each of us in this rapid-paced market, as well as looking for new ideas for where things are going.







Kevin Frye is the eCommerce Director for 













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