A good industry and friend and a great assets to our industry is holding a FREE webinar tomorrow. It’s only 15 minutes – get in, learn something and get out!

Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/696623118

This meeting will highlight several options for leaving follow up voicemails. You will learn how to avoid sounding repetitive while increasing your value and separating yourself from your competition! More importantly, you will be able to increase your call-backs!

Title: e-Dealer Solutions and Jennifer Suzuki present “Effective Follow-Up Voicemails”
Date: Thursday, September 8, 2011
Time: 12:00 PM – 12:15 PM EDT

After registering you will receive a confirmation email containing information about joining the Webinar.

After the webinar, slide back over here to DealerRefresh and use the comments to let us know what 1 thing you picked up.

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A quick reminder – the Ignite! Dealer Summit is right around the corner. Considering the vendors and speaker line-up, I should figure out how I too can make may my way to the Twin Cities…

When:
Wednesday September 7th 2011 8:00am – 6:00pm

Where:
Hilton Minneapolis/St. Paul Airport Mall of America
3800 American Blvd East
Bloomington, Minnesota 55425-1658
952-854-2100

Click here to register!

Who Should Attend:

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Beat the Competition and Increase Quality Leads to your Showroom

Everyone here on DealerRefresh by now is familiar with my deep love for HookLogic. It’s a tool I never thought would work quite as well as it does. Not only for capturing additional leads from your dealership website but also increasing your show rate from all your other lead providers.

As dealerships get better and better at generating leads online, the challenge becomes developing processes to drive the best leads to your showroom. But how do you determine which leads are most likely to actually buy – and how can you ensure they allow you the opportunity instead of your competitor?

Targeted incentives are a proven effective way to get motivated buyers into your dealership showroom. Choosing the right prospects to incentivise will help improve your Lead to Show, while keeping your cost per sale down.

HookLogic will be doing another webinar this Wednesday, May 18th (yes, that’s tomorrow). This time David Metter will be in the spot light. I worked with David at MileOne for 3 years, so he too has seen the results that HookLogic is able to yield for your dealership.

Take a lunch break and join in.

Date: May 18th, 2011
Time: 1:00-1:30 p.m. EST <<–
Location: Your desk
Website: https://www3.gotomeeting.com/register/547206774
Phone: 646-467-8226
Event Type: Free webinar
Host: HookLogic, featuring David Metter
Contact: Aimee Kessler Evans, HookLogic
Email: aimee.kessler@hooklogic.com

In this free 30-minute webinar with David Metter, you’ll learn the critical importance of scoring leads from all sources, and how to drive only the best leads to your floor.  Metter will discuss:

• Quality over quantity – how to offer incentives to only the leads most likely to buy
• Adding incentives to direct and email campaigns that will dramatically increase show rates
• Re-incenting based on lead score: How to get the best leads to come back
• Great processes for handling those leads once they’re in the door
…and much more.

With the summer months approaching, there’s no better time to master the art of identifying and incenting top-quality leads!

Sign Up Here

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You did not attend Digital Dealer 10?

What kind of Jackwagon, Mamby Pamby are you?
As only the infamous R. Lee Ermey “The Gunny” could scream, Digital Dealer 10 in Orlando was a lot of fun, with great presentations, multiple vendors with useful products for the industry, and of course lots of networking and after-hours entertainment. Many thanks to Blackbook for bringing in R. Lee Ermey to their booth. I had to share with the Gunny that I never forgot the welcoming words from my Drill Instructor many years back – “Your heart may belong to Jesus, but your ass belongs to me!”

Getting a bone-crushing handshake from the Gunny…. Kevin Frye and R. Lee Ermey

I actually arrived early this year to attend the VinSolutions Dealer Advisory Board. We had 40 dealerships on the board to discuss pressing issues and challenges within the industry. It took no more than 5 minutes for a huge debate to break out regarding how dealers felt about social media (more on that later), and while there were many differences of opinion on various issues, I learned quite a bit.

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I know this is late notice but Dale is hosting a webinar tomorrow.

Many manufacturers and dealers are being affected by the crises in Japan and it could potentially get worse. It’s very important to have a understanding of what’s happening and how this could and will effect our New and Used car sales. If there’s anyone out there that has their pulse on the industry, it’s Dale.

As a Director of Marketing, I’m keeping my eyes glued to this Japan crises and how it’s effecting our industry.

Join is on a thread over on the forums I started a few weeks ago – Crisis in Japan – Is your Dealership Worried?

Join Dale for a Webinar on April 26

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/592326195

Dale Pollak will discuss what is happening in the marketplace today, including the impact of the Japan crisis and rising fuel costs.  All participants are urged to send Dale questions in advance of the webinar.

Questions should be sent to dalepollak@vautoinfo.com.

After registering you will receive a confirmation email containing information about joining the Webinar.

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