2009 – Page 12 – DealerRefresh | DealerRefresh Automotive Dealer Forums

FEBRUARY TRAFFIC ON AutoTrader.com SHOWS Hyundai’s Assurance Campaign Pays Off

Increase of Interest in Hyundai Sonata, Pontiac G8 Show Marketing Matters February Trend Engine report shows that Korean automaker Hyundai’s Assurance Program may be paying off. The automaker started off 2009 with an aggressive marketing campaign promoting its Assurance program, which allows a buyer who loses his or her job to return a newly-purchased vehicle …

Opinions & Advice

Do we think the consumer is stupid? Or is the joke on us?

One of our GM’s sent me an email with a link to another dealership who had a welcome video on their homepage yesterday. He thought it was very good, and he was right! The video quality was good, the speaker was good, and the background looked good. It was a good welcome video. The only …

Industry Events

Ward’s Spring Training 2009

Ward’s Automotive Spring Training Conference Ward’s wants to invite you to join them in Tampa, FL, March 15-17 for the second annual Ward’s Automotive Spring Training Conference. Last year’s conference was a hit, and deemed by participants as one of the premier events of the year. We know that with all of the uncertainty surrounding …

Best Practices

Before You Sell that Used Car, SELL that Used Car!

Are your sales representatives skipping right past that 112 days in stock vehicle like it’s the plague? 05 BMW 335i – days in stock 93 06 Toyota Sequoia – days in stock 123 03 Jaguar X-Type – days in stock 154 07 Ford Explorer Eddie Bauer – days in stock 112 Why are these cars …

Industry Events

Dealer’s Digital Marketing Guide to SEO, SEM and Social Networking – FREE Webinar

Date: Tuesday, March 10th, 2009 Time: 1 p.m. (Eastern) Location: Your Computer Cost: FREE – Register Here Join us on March 10th for a Free Webinar Join DealersEdge and Brian Pasch of Pasch Consulting Group for a FREE webinar March 10th. Spend 90 minutes with Brian on March 10th and you will learn How simple …

Other Stuff

3 Simple Rules for Selling More Cars – No Seriously

1. Look the customer in the eye. 2. No drinking on the premises. 3. Slash prices like a banshee in heat! If you get HBO, you have to watch Eastbound and Down!

Industry News & Trends

Dealerflow – Car Dealers First Ever ERM (Employee Relations Management) Software

Is it time for dealers to have an ERM and could synergy between your employees reduces turnover? NADA 2009 was of course not what most had hoped. Dealer attendance was down and it was obvious that many vendors scaled back (their booths and the parties made that apparent). At times I thought a tumbleweed was …

Dealership Marketing

Increase Sales by Putting Web 2.0 in the Dealer Employee Handbook

Guest Posting by Audrey Knoth Should we revisit the Dealership Handbook? It’s time to turn the auto dealer employee handbook into a marketing tool – one of the most effective that dealerships could have. How could a weighty tome on such subjects as paid-time-off and the dress code heat up sales? By adding a section …

PR Announcements

ActivEngage Releases New eBook for Auto Dealers: Seven Reasons Live Chat Fails

Download “Seven Reasons Live Chat Fails” at http://www.activengage.com/Downloads.shtml. ActivEngage (www.ActivEngage.com), the automotive industry’s premier provider of proactive live chat marketing for dealer websites, today announced the release of the industry’s first live chat eBook: “Seven Reasons Live Chat Fails.” The new eBook provides specific instructions to help dealers engage website visitors in two-way communication to …

Opinions & Advice

Are incentives dead? How do we advertise now?

We all know banner ads are only effective in an incentive-driven world. There are too many spammy emails to be effective with numerous email blasts. Google ads will eventually be passed over, by consumers, for more relevant organic results. Do we make our inventory look so good online that we are basically driving the car out of the monitor and onto their lap? Do we get on the forums, blogs, FaceBook pages and follow consumers on Twitter? Do we build relationships instead of being marketers?

Search

Search

2009 – Page 12 – DealerRefresh

FEBRUARY TRAFFIC ON AutoTrader.com SHOWS Hyundai’s Assurance Campaign Pays Off

Do we think the consumer is stupid? Or is the joke on us?

Ward’s Spring Training 2009

Before You Sell that Used Car, SELL that Used Car!

Dealer’s Digital Marketing Guide to SEO, SEM and Social Networking – FREE Webinar

3 Simple Rules for Selling More Cars – No Seriously

Dealerflow – Car Dealers First Ever ERM (Employee Relations Management) Software

Increase Sales by Putting Web 2.0 in the Dealer Employee Handbook

ActivEngage Releases New eBook for Auto Dealers: Seven Reasons Live Chat Fails

Are incentives dead? How do we advertise now?