2009 – Page 4 – DealerRefresh | DealerRefresh Automotive Dealer Forums

AutoTrader.com’s Vehicle Purchase Program

AutoTrader.com’s Vehicle Purchase / Trade-in Program (VPP) AutoTrader.com is currently testing an on-line trade in service in hopes to streamline the process of trading in or selling a used car with participating dealers (90 day pilot in Kansas). The service allows consumers/sellers to get an actual offer for their vehicle rather than an estimate or …

PR Announcements

AutoTrader.com Testing Car Trade in Program in Kansas City

Autotrader.com Vehicle Purchase Program Aims to Streamline Consumer Sale, Trade In of Used Autos ATLANTA, Nov. 11 /PRNewswire/ — AutoTrader.com’s Vehicle Purchase Program (VPP), currently in a 90-day test in Kansas City, is a convenient on-line service that aims to streamline the process of trading in or selling an automobile with participating dealers. This on-line …

Other Stuff

WIN a FREE flip MinoHD Video Camera from DealerRefresh

Follow these 4 simple steps and win a FREE flip video camera. UPDATE 10/23/09: Jared Hamilton over at DrivingSales.com will now be joining in on the contest. This 4X’s your chances of winning!! Big thanks to Jared for joining in on the contest to help dealers get more involved in using social media and video. …

Industry Events

2009 JD Power Automotive Internet Roundtable Review – Red Rock, Vegas

Vegas, Social Media, JD Power Stats, OEM representation, professional atmosphere, and excellent networking opportunities were the highlights of 2009’s #JDPAIRT << click for Twitter conversations. I must state that I’m writing the rest of this from a dealer’s stand-point (mine in particular), so this might not be the same perspective an OEM or vendor would …

Opinions & Advice

Forget your Processes and keep PUSHING!

We speak a lot about not going forward until we’ve fixed our core processes first, but I’m going to challenge that notion for a minute. When my dealer group was on ADP CRM we had the option of denying sales people the ability to email out of the CRM. I know that sounds nasty, and …

Best Practices

The About Page. Yes, we’re still talking about it!

A dealer called me to ask what I thought of his new website the other day, and it looked like he only spent time working on his home page. The rest of the site was canned. You guessed it, the most obviously canned page….the About Page. Why would you stick to the templated About page …

Dealership Marketing

Why Are Dealers STILL Not in Social Media?

Why aren’t dealers social networking? That’s the title of an article I wrote back in Dec of 2007. I can’t believe I had almost forgot that I written it? It wasn’t until I was digging through my analytics and took notice to a top referring site pointing to the article. The title of the article …

PR Announcements

Reynolds and Reynolds Launches CarLocate.com: A Vehicle Search Portal for Consumers

Reynolds and Reynolds announced today the nationwide roll-out of a new product for automotive dealers and the car-buying public: CarLocate.com, a car search portal designed to offer a better way for consumers to find a car they want to buy and to give dealerships another proven way to market their vehicle inventory to more consumers. …

PR Announcements

ActivEngage Launches New Facebook Application

ActivEngage Launches New Facebook Application to Connect Automotive Dealers with More Consumers Online Orlando, Florida, September 29, 2009- ActivEngage, the automotive industry’s premier provider of proactive live chat with business intelligence for dealer websites, today announced the launch of a custom Facebook application to increase online engagement and reach for auto dealerships. As the world’s …

PR Announcements

AutoUSA Reports 500% Increase in Email and Phone Leads for Dealers

AutoUSA Reports 500% Increase in Email and Phone Leads for Dealers From Pay-Per-Lead Inventory Listing Network Fort Lauderdale, FL October 5, 2009 — AutoUSA (www.autousa.com), the industry’s leading provider of the highest quality, Internet-generated consumer leads to auto dealers nationwide, today announced a 500% increase in email and phone leads for dealers since April 2009 …