The world is full of finger pointers and we certainly don’t need more. I’m so sick of people not taking responsibility for things. If you’ve been in management, or have had to keep multiple vendors connected, then you have probably felt my same frustration. Before this turns into a rant I want to say I have been enlightened. Yes, there are certainly some childish finger pointers out there (that’s right, I called you childish) but most of it comes from a lack of understanding.
Let’s use the pre-owned inventory display conundrum that plagues most dealerships as an example. This is definitely one of the biggest time wasters and absolutely is hell.
My experience with getting a physical car to show on all the retail sites started with the entry of the vehicle either by a finalized deal (trade) or the wholesale department (auction) entering basic vehicle information into the DMS. From there it was typical for some digital dead time as we waited for service to check the car out and update their end of things in the DMS. Then it could be onto some extra reconditioning. During this time stock photos and “Call for Pricing” are the digital attire for customers to browse – exciting!
While this car is “digitally naked” (feel free to snag that term) the inventory merchandising tool (a HomeNet-type of tool) is showing your photo/comment/pricing to total inventory ratio as being a single car off. This gets the boss’ blood pressure up as you’re tasked with cracking the whip on your photo takers and window sticker pasters. Of course, they’re screaming back that they can’t find the car or it is in reconditioning. Then your representative from vAuto or AAX is telling you the dealership is doing a terrible job on its turn rate…..such is this never-ending fun.