March 2017 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Delivering Personalization to customers you can't see

VIDEO: Creating a Personalized Dealership Website

The automotive industry is built on strong relationships and trust. So the shift to digital presents a challenge: bringing that personalized experience to online shoppers without face-to-face interaction. With smart targeting personalization technology, dealerships can create a customized online shopping experience that builds trust, promotes satisfaction, and boosts leads and sales. A personalized digital dealership …

Best Practices Dealership Operations & Processes

Should You Be Cross Training New Employees?

Traditional roles in dealership culture are changing rapidly, and current employee structures need to adapt accordingly. In the past, it was not uncommon for a dealership to foster a culture where most employees operated within siloes. For example, sales associates and finance & insurance (F&I) personnel traditionally were relegated to two separate departments with little-to-no …

Best Practices Dealership Marketing

VIDEO: Don’t Get Owned Marketing Your Pre-Owned Vehicles

Dealerships love to compete on the amount of new inventory they sell. However, the best margins in auto sales come from used cars. The problem is that digital marketing techniques for new cars just don’t translate well to promoting used cars. Used cars are completely unique, there is limited OEM marketing support, and sometimes they’re …

Creating a Personalized Dealership Website

Best Practices Dealership Marketing

How Smart Targeting Can Customize Online Shopping to Boost Leads and Sales

Today’s shoppers expect a personalized experience. They respond to websites that address their individual interests, and are repelled by those that do not. In fact, 74% of customers express frustration at being shown website content not specifically relevant to their needs, demonstrating the new standard of personalization that has taken hold across industries. With 88% …

Gravy should be your meal, not just the extra dressing you get on top of your monthly commissions.

Best Practices Dealership Operations & Processes

Gravy Should Be the Meal – Sales Tip #1

The word “Gravy” is used in sales when something extra happens that is a benefit to you. It’s something that wasn’t expected, or additional profit that was made beyond the structured deal. In automotive retail, for instance, the majority of salespeople’s sold deals come from customers walking onto the showroom floor, being greeted, and subsequently …

Best Practices Dealership Marketing

4 Tips for Enhancing Automation to Increase Appointments and Sales

We hear a lot these days about car shoppers going online to buy their cars, with murmurs about the obsolescence of traditional car buying as options for buying online advance. Reality is, dramatic changes like this are not the happening overnight. The majority of car buyers still visit a dealership before buying, with 88% coming …

Best Practices Dealership Operations & Processes

What is the “HR tech stack,” and how does it affect your dealership?

Dealerships run the gamut with respect to the technology they use for hiring and onboarding. The trouble that many businesses run into is knowing where to invest their limited budget for HR software. In its 2015 research report, Key Interval Research highlighted 13 unique HR areas where dealerships can potentially focus their efforts – your …

Industry Metrics and Influence Drivers That Simplify Attribution

Best Practices Dealership Marketing Industry Events Industry News & Trends

Simplifying Attribution to Propel Efficiencies and Profits

Despite changing consumer behavior patterns, many if not most dealers continue to evaluate third parties only on “hard lead” measures and discount others forms of influenced purchase behavior. Consumers want to be in control of their experience and they are reluctant to provide their contact information because they fear the repercussions of unwanted marketing and …

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March 2017 – DealerRefresh

VIDEO: Creating a Personalized Dealership Website

Should You Be Cross Training New Employees?

VIDEO: Don’t Get Owned Marketing Your Pre-Owned Vehicles

How Smart Targeting Can Customize Online Shopping to Boost Leads and Sales

Gravy Should Be the Meal – Sales Tip #1

4 Tips for Enhancing Automation to Increase Appointments and Sales

What is the “HR tech stack,” and how does it affect your dealership?

Simplifying Attribution to Propel Efficiencies and Profits