Jeff Kershner – Page 11 – DealerRefresh | DealerRefresh Automotive Dealer Forums

“I’ve NEVER Had a Computer”

Latest HOT Discussion in the Forums “I’ve never had a computer.” The paradigm shift from next door. Last night, I was at a buddy’s house and his 21-year old next door neighbor came over and he was showing me his newest phone, the Samsung Galaxy S5 Active (it’s sick.) Anyway, at some point, I moved …

Best Practices Industry News & Trends

Keeping a Work-Life Balance – Michael Hyatt Shares 3 Vital Aspects of Balance

“Life is like riding a bicycle, to keep your balance you must keep moving” – Albert Einstein In the HBO series True Detective, in episode 3, Marty (Woody Harrelson) was having a slight break down where he explained that “he felt like Wile E. Coyote, running off a cliff, but kept running and running by the …

Best Practices Dealership Marketing

6 Social Media Myths Debunked – Shocking!

It’s Friday and, chances are, you’re ready to tackle the weekend… Yard work, no problem, errands, no problem, kids have activities all over town, you got it covered. Productivity to the max! Well, according to this shocking infographic from RadiumOne you won’t be using social media. Social sharing is 50% more likely to happen on …

Best Practices Dealership Marketing

Increasing VDP Views with Dealer Reviews – On Cars.com

Seven (7) new reviews = three (3)X the VDP views. Part of my usual morning routine includes catching up on the latest posts on my favorite in and out of industry blogs and news websites. One that’s been on my top list for several few years is the DealerAdvantage blog by Cars.com If you’re a Cars.com dealership (or not), I …

Best Practices Opinions & Advice

Do You Give Trade-in Values Online

Latest HOT Discussion in the Forums Are you willing to give figures on a trade-in to an online shopper? I am shopping right now and submitted my car info to a dealer and the guy refused to give me any figures over the phone but encouraged me to go shop around and bring him my …

Industry News & Trends

Facebook Organic Reach Declining

According to recent research, despite the disappointment and finger pointing that followed the December algorithm change announcement by Facebook, organic reach was already on the decline. For those of us who use Facebook to encourage engagement, brand awareness and so much more, this might be surprising…

Best Practices Dealership Marketing

New Report: Powerful Positive Reputation Equals More Leads

A recent Dataium and DealerRater study has just announced consumers are 90% more likely to visit and 5.3 times more likely to submit a lead to a dealership with positive reviews. While many automotive dealerships have known the power of positive reviews, this data truly drives home the fact. With the power of participating Dataium …

Best Practices Opinions & Advice

My entire dealer group just canceled Cars.com…Wanna Know Why?

Latest HOT Discussion in the Forums My entire dealer group just canceled Cars.com… We’re only 7 dealerships, but are one of the largest in New England. This is big for us because this is usually a dealership-specific decision. For them to force something onto the entire group is huge. Nothing against Cars.com, but we’re really …

Best Practices Opinions & Advice

Dealership Showroom Traffic vs. Internet Leads?

Latest HOT Discussion in the Forums Showroom Traffic vs. Internet Leads? I was hoping the DealerRefresh community could help with some insight on this and maybe additional data around a possible “growing trend”. I received this report from Autotrader and what stood out most to me was the data around showroom traffic vs. Internet leads. …

Industry News & Trends

Are You Ready for the Mobile Shopper?

In 2013, almost 200 million tablets were sold and smartphone ownership exceeded 58% across the nation. Consumers are quickly moving to cross-platform browsing, accessing information on their desktops, laptops, tablets and smartphones. As shoppers shift freely between these devices, your dealerships online presence MUST adapt. Major online vehicle shopping sites are seeing the effects of …

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Jeff Kershner – Page 11 – DealerRefresh

“I’ve NEVER Had a Computer”

Keeping a Work-Life Balance – Michael Hyatt Shares 3 Vital Aspects of Balance

6 Social Media Myths Debunked – Shocking!

Increasing VDP Views with Dealer Reviews – On Cars.com

Do You Give Trade-in Values Online

Facebook Organic Reach Declining

New Report: Powerful Positive Reputation Equals More Leads

My entire dealer group just canceled Cars.com…Wanna Know Why?

Dealership Showroom Traffic vs. Internet Leads?

Are You Ready for the Mobile Shopper?