Dealership MarketingIndustry News & Trends

CarMax Returns to Third Party Lead Providers

According to a recent AutoNews article, and much of the automotive industry, CarMax returned to buying leads this month after a 16-month break-up with AutoTrader and Cars.com. Despite the rising costs and dwindling dealership brand presence, about 40 percent of CarMax’s 141 stores are now back up and running with Cars.com. And, quite possibly though not …

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Best PracticesOpinions & Advice

What SHOULD your dealership website ultimately achieve?

Latest HOT Discussion in the Forums Define A BETTER Dealership website… Let’s agree – most dealership websites (contrary to what we think) are NOT that good. Whether it’s the platform, the service, or the fact that most dealers don’t give their website the attention it needs to perform. Let’s move past all the gripes. WHAT …

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Best PracticesDealership Marketing

Study: Do Consumers Trust Automotive Websites

LeadiD recently published an infograhic titled, “Do Consumers Trust Automotive Websites”. Naturally, this caught my attention as the words trust and automotive were in the same sentence. Also, I just love infographics – it’s the visual consumption of content that gets me every time. I read through the infographic expecting to learn something new, except …

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