Best PracticesDealership Marketing

“Say ‘Consumer Experience’ ONE MORE TIME!”

If you attended DrivingSales Executive Summit this year you were likely saying this to yourself by the end of the conference. The vast majority of keynote presenters this year mentioned the disparity between traditional retail automotive and the consumer’s perception of a satisfying consumer experience. More than one of the keynotes said the 5 letter …

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Dealership MarketingIndustry News & Trends

CarMax Returns to Third Party Lead Providers

According to a recent AutoNews article, and much of the automotive industry, CarMax returned to buying leads this month after a 16-month break-up with AutoTrader and Cars.com. Despite the rising costs and dwindling dealership brand presence, about 40 percent of CarMax’s 141 stores are now back up and running with Cars.com. And, quite possibly though not …

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Dealership Marketing

The Missing Ingredient To Automotive Enterprise Software Recipes

In recent months there has been a renewed effort by some of the largest automotive software providers to entice dealers to sign enterprise business agreements. These contracts bundle products and services to offer considerable savings to dealers who are willing to standardize on the vendor’s product suite. The largest software companies serving franchise automotive dealers …

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Best PracticesDealership MarketingIndustry News & Trends

18.2 Reasons to Reconsider Google’s Zero Moment of Truth

For the past three years, Google’s Zero Moment of Truth has been a pillar of the automotive industry. Wedged into nearly ever conference workshop and lauded by trainers, vendors and dealers alike, the groundbreaking study shed light on the multi-faceted journey car shoppers take every day when purchasing vehicles. With tangible proof of the importance …

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Best PracticesDealership Marketing

Study: Do Consumers Trust Automotive Websites

LeadiD recently published an infograhic titled, “Do Consumers Trust Automotive Websites”. Naturally, this caught my attention as the words trust and automotive were in the same sentence. Also, I just love infographics – it’s the visual consumption of content that gets me every time. I read through the infographic expecting to learn something new, except …

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Dealership Communication ToolsDealership Marketing

Drive Better Digital Marketing Decisions With Geo-Coding

How far, on average, are your customers willing to travel to purchase their next vehicle from your dealership? For those of you out there in digital dealership land looking for a way to get absolutely buried in insane data diving that provides easy, actionable, results, boy do I have your fix! Geo-coding. Geo-coding is the …

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Best PracticesDealership MarketingIndustry News & Trends

5 Ways You’re Sabotaging Your Own AdWords Account

[highlight color=”#FCD770″ font=”black”]You’re likely spending a decent chuck of change each month on PPC at your dealership. Wouldn’t it be great to know you’re doing it correctly? Of course, it would be. I’m extremely excited to welcome Michael Pistell as our newest contributor to DealerRefresh as he has awesome information to share with our community. …

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Best PracticesDealership MarketingIndustry News & Trends

How Negativity in Adwords Can Yield Positive Results

The challenge of Paid Search/Adwords can be quickly dismissed once one realizes the incredible possibility of impressive results. There are many educational resources for “would-be Adwords experts” along with plenty of tutorials, agencies, and expert-trainers who can be hired. However, in my experience, the only real way to master Adwords is to dive right in and …

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