Dealership Marketing – Page 29 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Defining A Hierarchy Of Automotive Digital Marketing Responsibilities

As larger dealer groups allocate more internal resources to manage their digital marketing investments, our industry needs to discuss roles and responsibilities for digital marketing execution. In the graphic above, I started a conversation in my latest book, using this chart, on how a dealer group could organize their marketing team or employees who are performing marketing tasks. …

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2 Strategies to Reduce Your AdWords Cost per VDP View

Dealers are spending more and more money each year on Google AdWords campaigns. AdWords can be a very effective way to connect dealers with in-market shoppers. With budgets increasing, I want to encourage dealers to demand more transparent reporting from their AdWords management agencies. In particular, I would like dealers to request that each AdWords campaign …

Best Practices Dealership Marketing

Why Mobile-only Shoppers are Changing Car Sales

If you had to guess, how big would you say your dealership’s showroom is? Somewhere in the neighborhood of 15,000 or 18,000 square feet, maybe bigger? The front façade is probably in tip-top shape, the last of the 2014s are glistening, perfectly detailed and merchandised online. And I bet it’s full of amenities – lounge …

Best Practices Dealership Marketing

Elevate Your Email Performance With Video

Email isn’t easy; you have less than 30 seconds. We all know it’s not easy to build a relationship with prospective customers through email. Especially when you consider that on average readers spend only 15 to 20 seconds on any email they open (studies indicate the average English reader takes 20 seconds to scan about …

Dealership Marketing

A Fresh Look at Segmentation and the Consequences to Dealer Marketing

Although most dealers don’t perform formal market segmentation analysis, the vast majority understand and use some form of segmentation. While there is value in a more formal practice, changes in consumer behavior are causing us to take a fresh look at the broader subject and rethink our approach to segmentation. Regardless of the dealership’s desire, …

Best Practices Dealership Marketing

Media Readiness at the Dealership

Subaru of Wichita has been in the news a lot lately, and each encounter has reinforced the importance of our state of media readiness as a dealership. So, now that we have a moment to breathe, I’d like to reflect on what I’ve learned. But first, let’s take a step out of the dealership for …

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How to Install Your CRM Lead Values into Google Analytics

For Part 2 of this Tip You’ll need to have the Internet Lead Provider Report with the Values Per Lead source handy in addition you should be logged into the Store’s Google Analytics Account under the Admin > Goals section and also have a browser open to the Dealership Website. You might want go through the …

Best Practices Dealership Marketing

Install a ‘Runaway Truck Ramp’ Today

I was relocated several years ago and made countless drives back and forth from Atlanta to St. Louis for the holidays to see family. My favorite part of the drive was Hwy 24 about an hour West of Chattanooga, TN through the Southern tip of the Appalachian Mountains. The scenery is breathtaking, but something else …

Best Practices Dealership Communication Tools Dealership Marketing

Using Your Dealer CRM and Basic Math To Assess Your Lead Providers’ Value

[highlight color=”#F0F0F0″ font=”black”]In part 1 of this 2 part series, Dealership Staff learn how they can use their CRM to understand the Value of Each Internet lead. This helps dealers better align their digital marketing efforts and hold their lead providers and hold your BDC more accountable. In Part 2, dealers will be shown how …

Best Practices Dealership Marketing

6 Social Media Myths Debunked – Shocking!

It’s Friday and, chances are, you’re ready to tackle the weekend… Yard work, no problem, errands, no problem, kids have activities all over town, you got it covered. Productivity to the max! Well, according to this shocking infographic from RadiumOne you won’t be using social media. Social sharing is 50% more likely to happen on …

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Dealership Marketing – Page 29 – DealerRefresh

Defining A Hierarchy Of Automotive Digital Marketing Responsibilities

2 Strategies to Reduce Your AdWords Cost per VDP View

Why Mobile-only Shoppers are Changing Car Sales

Elevate Your Email Performance With Video

A Fresh Look at Segmentation and the Consequences to Dealer Marketing

Media Readiness at the Dealership

How to Install Your CRM Lead Values into Google Analytics

Install a ‘Runaway Truck Ramp’ Today

Using Your Dealer CRM and Basic Math To Assess Your Lead Providers’ Value

6 Social Media Myths Debunked – Shocking!