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Dealership Marketing Industry News & Trends

Should Dealers Have Interest in Pinterest?

During a recent management retreat, a colleague introduced the group to the Internet’s fastest growing Social Networking site, Pinterest.com. Pinterest (pronounced pin-terest, not pin-interest) has burst onto the Internet with growth rates we haven’t seen since Facebook. Traffic has jumped to almost 11 million visitors in mid-December, nearly 40 times where it was only six …

Dealership Marketing

Dealer Branded Consumer Mobile Apps – Necessity or a Nuisance?

I recall 15 years ago having conversations with dealers regarding the importance and necessity of deploying a dealer branded website. Today, dealers are now battling that same argument around the deployment of a dealer branded consumer mobile website / application. Are dealer branded consumer apps a necessity or a nuisance? Importance of mobile With over …

Best Practices Dealership Marketing

Is Your Dealers SEO Strategy Ethical & Long Term?

There is a divide in the SEO community between behaviors that are considered unethical and those that are merely pushing the rules to the limit. As a dealer, you have the opportunity to choose who performs your SEO and what tactics they use to enhance your rankings. It’s up to you to make sure that …

Dealership Marketing

Paid Search Drives Local Floor Traffic Sales?

I read this article on Searchengineland.com the other morning. The basic point is this: brick-and-mortar stores that have ecommerce websites (so that they can conduct actual click-to-sale transactions online from their paid search advertising) receive $6 worth of OFFLINE, IN-STORE sales from their paid search spending for every $1 they receive in click-to-sale revenue online. …

Google Enters Into The Automotive Lead Business

In February 2010 Google made a presentation to a select group of industry leaders about their foray into automotive lead generation. I was not in attendance but I was briefed on the program at the show. I never heard any more about the details until today’s post in Automotive News. I am sure that Google …

Dealership Marketing

I cut the cord. DEATH to TV!

That title might be slightly inaccurate, as it really should say DEATH to cable. I cut cable TV out of my life about a year and a half ago. It is all Internet for me. Admittedly, it has driven my chicken wing and alcoholic beverage consumption up because I have to go to the local …

Dealership Marketing

B2B “Social” – Industry Example. Kudos to Cobalt.

Cobalt leverages Social Media for some awesome PR and Reputation Management Last Monday I was going through my normal Monday morning Twitter catch up. Making sure I didn’t miss anything of importance over the weekend. As I was browsing my stream, a particular tweet happen to catch my eye. Just Saab had posted a small …

Best Practices Dealership Marketing

Mobile Visitors on the Rise

Mobile Visits to your Dealership are on the Rise This isn’t news. We know that more and more mobile devices are accessing the web on a daily basis. What might news to you, however, is the coming mobile tidal wave reports are predicting. Cisco’s spring 2011 study cites 2010 mobile data traffic nearly tripled (2.6x) …

Dealership Marketing Opinions & Advice

What Is Your Dealerships Product?

Our manufacturers and vendors can answer this question easily about their own businesses, but can the dealers? A product is a “thing produced by labor or effort. “A “thing” isn’t always something physically tangible. What is the product of a dealership? This isn’t a question anyone ever answered for me directly. It wasn’t something anyone …

Dealership Marketing Opinions & Advice

An Open Letter to Mark O’Neil – Chairman and CEO of DealerTrack

Dear Mark O’Neil, You are the Chairman and CEO of DealerTrack with a fascinating bio that includes being President of an Auto Dealer Group, you’ve worked at Intel, you co-founded CarMax and you’re Director at DealerTire.com. It’s quite clear you have a nose for opportunity and with your Harvard MBA, you know how to leverage …