Dealership Operations & Processes – Page 10 – DealerRefresh

Between 30 Seconds and 2 Minutes – Makes ALL the Difference

Car shoppers prefer videos between 30 seconds and 2 minutes. Recording and sending personalized walkaround videos to potential customers is a new strategy for many dealerships, therefore best practices have only recently emerged. As a result, dealers and their sales consultants often struggle with incorporating video into the sales process while also improving video engagement to conversion performance. And as you know once one starts …

Millennials, Cereal, and The Billion Dollar Implications on the Auto Industry

Dealership Communication Tools Dealership Marketing Dealership Operations & Processes Industry News & Trends

Millennials, Cereal, and The Billion Dollar Implications on the Auto Industry

Nearly 40 percent of millennials don’t eat cereal because it’s too much work to clean up. That was the claim of the article that caught my eye earlier this week. The article was based on a study done by The New York Times. Stunned, I asked the token millennial on our team if he eats cereal. …

Best Practices Dealership Communication Tools Dealership Marketing Dealership Operations & Processes

Mystery Shops: What You Don’t Know Could Be Dangerous!

I’ve often heard top process people say something like “The first step to process improvement is understanding what needs to be improved.” Knowing, they say, is half the battle. We mystery shop hundreds of dealers each year and like to think we learn something new with each shop. Certainly, the shop reports can be eye-opening …

Best Practices Dealership Communication Tools Dealership Operations & Processes

The First Call Should Be the ONLY Call

One of the greatest challenges for dealers trying to master the internet is getting over their own preconceived notions about what internet sales entail. As I’ve been writing throughout this this 7-part series, internet sales are not hard; they’re not mysterious and they’re certainly not anything to overthink. My hope has been to detail in …

dealership career website best practices

Best Practices Dealership Marketing Dealership Operations & Processes

Is Your Dealership Career Website Ready For Today’s Job Candidate?

You’ve identified your Dealership’s Employment Brand, but now what? In my previous article we defined, in the simplest of terms, what a Dealership Employment Brand is. But each “dealer” must take hard look at their business structure, operations, standards and practices in order to identify and define their own True Employment Brand. The value of your employment brand will …

Best Practices Dealership Communication Tools Dealership Operations & Processes

Email Templates can be Personal AND Automated

Internet sales are easy! There, I said it (or rather, wrote it.) Let me be clear: internet sales are about as black and white as anything we do in the car business – they really are. The problem is we tend to overcomplicate things we don’t understand; and traditional automotive sales managers have (for the …

Best Practices Dealership Communication Tools Dealership Operations & Processes

Yes, You Should Always Use an Auto-Response

No offense to anyone reading this series: but far too many people in our industry tend to overthink everything related to internet sales and digital marketing. Perhaps it’s because so much of this is new or perhaps it’s because change is happening so quickly that it’s hard to keep up with the actual “best” practices …

Best Practices Dealership Operations & Processes

3 Core Issues with Mystery Shopping

How many thousands of hours have been used to develop scripts to respond to inbound calls? Thousands of dollars and hours have been devoted to phone training. Thousands of hours have been spent on “corrective action” taken by managers in order to improve inbound sales call procedures. After all of this time and money, has …

Best Practices Dealership Marketing Dealership Operations & Processes

Treat EVERY Lead and Call Like an Order

When I first started working closely with dealership internet teams in 2003, I was surprised whenever a traditional sales manager took any interest at all in their activities. Back then there were two primary types of managers heading up a store’s internet efforts: There was the “guy who was good with computers” and there was …

Best Practices Dealership Marketing Dealership Operations & Processes

How to Define, Identify and Build an Employment Brand for Your Dealership

When you consider the amount of money and effort dealerships devote to advertising, it’s clear they recognize the importance of a strong consumer brand is critical for success. According to an eMarketer report, “The US Automotive Industry 2015: Digital Ad Spending Forecast and Trends,” digital ad spend is expected to grow from $7.3 billion in …

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Dealership Operations & Processes – Page 10 – DealerRefresh

Between 30 Seconds and 2 Minutes – Makes ALL the Difference

Millennials, Cereal, and The Billion Dollar Implications on the Auto Industry

Mystery Shops: What You Don’t Know Could Be Dangerous!

The First Call Should Be the ONLY Call

Is Your Dealership Career Website Ready For Today’s Job Candidate?

Email Templates can be Personal AND Automated

Yes, You Should Always Use an Auto-Response

3 Core Issues with Mystery Shopping

Treat EVERY Lead and Call Like an Order

How to Define, Identify and Build an Employment Brand for Your Dealership