February 2017 – DealerRefresh | DealerRefresh Automotive Dealer Forums

External Benchmarks Don’t Really Matter. Here’s What Does.

Digital marketing in the automotive dealership industry is incredibly competitive. Dealers are constantly vying for the top position in all channels – SEO, SEM, listings, display. If it exists, they want to be at the top. And as a result, we get many requests for benchmarks and whether they are “better than the guy down …

Case Study: How Dealer-Centric Digital Marketing Brings Buyers for One Dealer Where He Wants Them

Over the course of nearly two decades where Firas Makhlouf has spent leading technology and digital marketing initiatives at Driver’s Village, he’s pretty much done it all. From helping the dealership initiate client server architecture to move the group from “dumb” green screen terminals to PC’s in 1999, to introducing new forms digital marketing such …

NADA 100 New Orleans Recap from DealerRefresh

Industry Events Industry News & Trends

NADA 100 New Orleans Refresh from Ryan Gerardi

NADA and its dealer members have experienced many major milestones over the past 100 years, and had the fortune of celebrating this in New Orleans last month at NADA 100. Being adaptable to changing circumstances has allowed NADA and its members to thrive. The traits of hard work, diligence and perseverance continue to propel dealers toward …

DCH Toyota of Milford Case Study by Dominion Dealer Solutions

Case Study: How one Toyota Dealer Generated 268 Reviews in 161 Days

Greg Holway, General Manager of DCH Toyota of Milford, was assigned to the store shortly after it was acquired by the Lithia Automotive Group. According to Holway, many aspects of the store were in need of improvement, including its online reputation. “The ratings were as poor in Service as they were in Sales,” stated Holway. …

Best Practices Dealership Marketing Dealership Operations & Processes

New Car Marketing Techniques Aren’t Effective at Marketing Pre-Owned Vehicles

Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of how OEMs rate their dealers as well. I mean, who doesn’t want to be the “#1 Chevy dealer in the county”? But once we scratch the surface, the bright sheen of selling …

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Are you going to see CAR DOGS?

Well… this is going to be a MUST SEE!! Arriving in theaters March 24, 2017.

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February 2017 – DealerRefresh

External Benchmarks Don’t Really Matter. Here’s What Does.

Case Study: How Dealer-Centric Digital Marketing Brings Buyers for One Dealer Where He Wants Them

NADA 100 New Orleans Refresh from Ryan Gerardi

Case Study: How one Toyota Dealer Generated 268 Reviews in 161 Days

New Car Marketing Techniques Aren’t Effective at Marketing Pre-Owned Vehicles

Are you going to see CAR DOGS?