RefreshFriday Nick Cybela VR in the Dealership
RefreshFriday Nick Cybela VR in the Dealership
Industry Events

DealerRefresh RefreshFriday Episode 16 – VR (virtual reality) – will your showroom be the next OASIS?

In this episode of #RefreshFriday we sit down with one of the pioneers of implementing VR (virtual reality) into the dealership showroom – Nick Cybela with FlowFound. This is cutting edge shit!! We realize it’s the end/beginning of the month, BUT this is one RefreshFriday that will give you the insight you need to answer ANY & …

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Best PracticesDealership Operations & Processes

5 Ways Your Dealership Can Maintain Employee Compliance

Keeping track of constantly changing workforce compliance and regulatory requirements can be costly and time consuming for your dealership’s HR team. Not only does your team have to ensure compliance for employees you already have on staff, but you also need to maintain compliance throughout the hiring process for each new role. If your dealership …

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steal these BDC templates and then chill
steal these BDC templates and then chill
Best PracticesDealership Communication ToolsDealership MarketingDealership Operations & Processes

Here are 15 Great BDC Templates to Steal!

Automotive BDC templates are critical to efficiency. Your BDC’s templates should include both word tracks for phone calls and full email templates. If you have strong templates and a BDC that utilizes them you will be well on your way to success. [Tweet “Steal these BDC templates, plug them in, and then chill… “] A …

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Dealership MarketingIndustry News & TrendsOther Stuff

NADA: Internet Advertising tops 50%, TV & Radio Lose

I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I had heard the 2017 results were finally available, and I was anxious to dive into the data. I double-clicked to open the report, quickly scrolling to the “Advertising Expenditures” section. And then…my jaw dropped. I’m …

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Too DUMb for CRM
Too DUMb for CRM
Best PracticesDealership Communication ToolsDealership Operations & Processes

Was I Too Dumb for CRM?

In the early aughts, my dealership invested in a CRM system. I was basically a sales guy/assistant manager who (quite by accident) had championed/embraced internet leads, and whipped-up an internal lead management system for our 15-store group. I had probably just “graduated” from 100% commission to a salary+bonus pay structure — probably 4-5 years into …

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