April 2020 – DealerRefresh | DealerRefresh Automotive Dealer Forums

The Dirty Dozen – 12 “Secrets” of Successful Salespeople

The Dirty Dozen – 12 “Secrets” of Successful Salespeople As we start to ramp up to our new normal, one thing that isn’t likely to change is the difference between the top and the bottom of any sales organization. While every industry has its relatively few true superstar sellers, a third of the remaining group …

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Are Dealers Measuring These 8 Facebook & Instagram KPIs?

Having trouble understanding how your dealer’s digital campaigns are performing? If so, you’re not alone. This is a common challenge for dealers and advertisers in general. To help you out, I compiled a list of key performance indicators (KPIs) that are MOST HELPFUL for dealers so they can effectively evaluate the performance of their dealer’s …

Best Practices Industry News & Trends

A DealerRefresh Recap: Covid-19, Dealer Process, Digital Retailing, and Planning Forward

Well, just like the old saying…March came in like a lion and out like Godzilla. A Godzilla who has us sheltering in place. It has been a while, but it is definitely time for the next Dealer Refresh Recap. With everything going on in the world, I wanted to give you some great resources to …

Best Practices Dealership Marketing

Dealers Are Winning with Multiple “Google My Business”

  If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales, service, parts and body shop. I’ve seen this topic debated online, and though some may disagree, I want the data to speak for itself in making this recommendation. Let’s first establish what winning on …

Best Practices Dealership Marketing

Market Analysis in the Era of Coronavirus: How to Capture Leads with the Right Messaging

We’re living through a very eerie time, where it seems like every day there is another COVID-19 related news story that catches us off-guard. It’s strange that all of a sudden our biggest human instinct is “forbidden” and instead of finding comfort in the company of others, we’re practicing social distance. We can’t socialize, or …

Best Practices Dealership Operations & Processes

How is COVID-19 Impacting the Used Car Market?

In these unprecedented times, we’re inspired by how the automotive industry is coming together to get through the crisis. People and companies around the country are doing their part to help any way they can. As a data company, one of the ways we can help is to share market trends and insights. The hope …

Best Practices Dealership Operations & Processes Industry News & Trends

Will COVID-19 dealership CERTIFICATION become a thing?

COVID-19 Certification I believe this is potentially coming if this pandemic becomes a long-term situation within the United States or becomes a recurring annual issue. This certification would entail dealerships meeting a strict set of protocols to maintain the health and safety of not only their employees but the general public visiting the dealership. The …

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April 2020 – DealerRefresh

The Dirty Dozen – 12 “Secrets” of Successful Salespeople

Are Dealers Measuring These 8 Facebook & Instagram KPIs?

A DealerRefresh Recap: Covid-19, Dealer Process, Digital Retailing, and Planning Forward

Dealers Are Winning with Multiple “Google My Business”

Market Analysis in the Era of Coronavirus: How to Capture Leads with the Right Messaging

How is COVID-19 Impacting the Used Car Market?

Will COVID-19 dealership CERTIFICATION become a thing?