Best Practices – Page 56 – DealerRefresh | DealerRefresh Automotive Dealer Forums

P.S. This Really Works!

Most professional copywriters know that in a sales letter, the most important item after the headline is the postscript (P.S.) at the bottom. Research shows that when people open a letter, they often scan to the bottom and read the P.S. before they actually read the letter itself. A good writer will take advantage of …

Dealership Employees Blogging in the Land of Unicorns and Rainbows

Wouldn’t it be great if your dealership had a staff full of employees that could not only sell and service each customer with excellence, but also create optimized engaging content for your dealership’s blog? I was reading a post by Kathi Kruse over on DrivingSales earlier this week. The article is titled “Poof! Your Last …

Best Practices

You Can’t Just Make the Baby, You Have to Raise the Baby

We know the fun part. When you first get your hands on one. They are new to you. All coddling is out the window and it is time for action. These first intimate interactions are exciting. It is that magical time when you first get together… I am speaking of the moment the lead arrives. …

Best Practices Dealership Marketing

Likes-to-Leads: Creating a Social Sales Funnel

Tired of watching your boss’s eyes glaze over every time you mention a “20% increase in likes?” Depressed from hearing your colleagues report on revenue growth while you report on retweets? Sick of people asking you what it’s like having “the fun job?” This article is for you. The truth is; most social media …

The Mobile Movement for Your Dealership

This is a guest post by Shawn Petley (eCommerce Director). Shawn and I were discussing mobile strategies in relation to some of stats coming out of the Google Mobile Playbook. Before we ended the call, I asked Shawn if he would like to write an article around our discussion highlighting some of the data from …

Best Practices Dealership Marketing

Cars.com Is Launching New-Car Features and Enhancements

You may have seen some comments from me on the message boards, but for anyone interested in who I am (Nick Hummer) and why I wrote this (short answer: because Jeff asked). I’m currently the Director of Advertising Solutions at Cars.com, working on my 9th year in the company. Assuming Jeff invites me back, you …

Best Practices Dealership Marketing

Crazy Sexy Content Marketing: Get in the Game

Whoever said content doesn’t sell products was seriously disturbed. Starting now, content marketing has eclipsed traditional sales copy ten to one, and it’s time to get your head in the game if you want your piece of the new revenue pie. Fact: Modern man rejects push marketing. Fact: Modern man is so saturated with …

Best Practices Dealership Marketing

7 Easy Ways To Get More of Your Emails Opened

If you could improve the performance of each of your email campaigns by 10% – what would that mean to your sales and service revenue in a year’s time? When your customer receives your email or newsletter, their decision to open it is based on two things: who it is from and what the subject …

Best Practices Dealership Marketing

The Future of The Dealership’s Web Presence

When I first joined the auto industry, I was shocked to learn that some dealers had yet to solidify their web presence with a full-featured web site. After all, the Internet is the most utilized research tool in the vehicle purchase process and the easiest way to garner attention toward your vehicles from those who …

Best Practices Dealership Marketing

Cut Through the Red Tape of Internet Pricing

My heart breaks when I hear that some dealers in today’s market still oppose sending out pricing to Internet shoppers. Thankfully, these dealers are going the way of the dodo bird as the business model known as “just get’em in” is a nail in the coffin to marketing efforts. However, once a dealership has …

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Best Practices – Page 56 – DealerRefresh

Dealership Employees Blogging in the Land of Unicorns and Rainbows

You Can’t Just Make the Baby, You Have to Raise the Baby

Likes-to-Leads: Creating a Social Sales Funnel

The Mobile Movement for Your Dealership

Cars.com Is Launching New-Car Features and Enhancements

Crazy Sexy Content Marketing: Get in the Game

7 Easy Ways To Get More of Your Emails Opened

The Future of The Dealership’s Web Presence

Cut Through the Red Tape of Internet Pricing