Best Practices – Page 57 – DealerRefresh | DealerRefresh Automotive Dealer Forums

The State of Email Marketing [Infographic]

Check out this “State of Email Marketing” infographic put together by Constant Contact. Over the years email marketing has of course been a huge topic of conversation here on DealerRefresh. Matter of fact, there’s an active thread happening over on the forms right now about email marketing at the dealership. Here are a few other …

Best Practices

The 21st Century Sales Manager

As I return home from three, week long trips to various dealerships, I can’t help but reflect on the similarities. There is something so serene about being on a plane; maybe it’s because I can avoid all the day-to-day, hour-by-hour, distractions and focus on a few topics rather than fifteen! I have seen 9 different …

How Do You Fix a Bad Reputation?

In my last post, “The Reputation Score You’re Not Checking and Should Be” we looked at ways to monitor your email reputation. Your email reputation determines whether companies like Hotmail and Yahoo deliver your email messages to your customer’s inbox or spam folder. Email providers are very aggressive at keeping unwanted emails out of inboxes. …

Best Practices

2011 eShopper Automotive Experience Study

If you’ve ever attended a dealer 20 Group meeting, you know what attendees find most valuable: comparing notes with other dealers outside their market area and copying their most successful practices. Because anecdotal successes are sometimes emotional and not data-driven, 20 Group participants even offer up financial statements in order to substantiate any actions they …

Best Practices Dealership Marketing

5 Strategies for 2012 Reputation Management

On a recent flight, sitting next to a longtime automotive colleague, I was asked about Reputation Management strategies. Thanks to in-flight Wi-Fi, we jumped on the net and I began to share my opinions. This is always an enjoyable topic to discuss, since the reaction from the audience is usually that of shock, then enthusiasm, …

Best Practices Industry News & Trends

Is Mobile Reshaping Your Dealerships Marketing Plan For 2012

Nielsen recently released interesting data on the typical U.S. smartphone user. Targeting age and income, we learn that the smartphone is quickly transitioning from luxury to necessity. Let’s dig into the numbers. Nielsen’s sample size is 20,000 mobile consumers, segmented by age and income. My three takeaways from the data. The younger generation considers a …

Best Practices Opinions & Advice

Lost in Translation

As a complete Noob to the vendor world, I am constantly afforded the opportunity to learn new and amazing things… sometimes on an hourly basis. Talk about a One-Eighty: 15 years in the dealership, then to one of the most progressive automotive software solutions provider in the industry. When I’m lucky enough to get invited to …

The Reputation Score You’re Not Checking and Should Be

You’re probably monitoring your dealership’s online reputation with customers on DealerRater and Google, but did you know there is another element of your dealership’s reputation that is being scored that can dramatically impact your store’s sales? This is the email reputation your dealership has with Internet Service Providers (ISPs) such as Hotmail, Yahoo, AOL, etc. …

Best Practices Dealership Marketing

How Do I Convert Visitors On My Dealer Site?

I’ve been spending a lot of time digging into the data collected from the analytics of our dealership website recently. Ultimately, I’m trying to discover what consumers are looking to get out of my website so that I can offer them the opportunity to convert into a lead with ease. Naturally, I won’t …

Best Practices

The Phenomenon of (Lin)ternet Sales

The sports world is buzzing because of one player. An underdog of Chinese/Taiwanese descent is lighting up the scoreboard in the NBA and this lightening rod of excitement has consumed a nation. His name is Jeremy Lin of the New York Knicks. He was undrafted. He had been cut from two different teams. He was …

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Best Practices – Page 57 – DealerRefresh

The State of Email Marketing [Infographic]

The 21st Century Sales Manager

How Do You Fix a Bad Reputation?

2011 eShopper Automotive Experience Study

5 Strategies for 2012 Reputation Management

Is Mobile Reshaping Your Dealerships Marketing Plan For 2012

Lost in Translation

The Reputation Score You’re Not Checking and Should Be

How Do I Convert Visitors On My Dealer Site?

The Phenomenon of (Lin)ternet Sales