May 2012 – DealerRefresh | DealerRefresh Automotive Dealer Forums

The Mobile Movement for Your Dealership

This is a guest post by Shawn Petley (eCommerce Director). Shawn and I were discussing mobile strategies in relation to some of stats coming out of the Google Mobile Playbook. Before we ended the call, I asked Shawn if he would like to write an article around our discussion highlighting some of the data from …

Opinions & Advice

Being a customer is tough

I was born into a dealer group. I never knew what it was like to be a real dealership customer. That all changed when I moved from Virginia to Vermont. I’ve been paying retail for service, tried to make a deal with a local dealership, and actually listed a car on Autotrader.com all as a …

Industry News & Trends

DealerRater Adds Contact At Once Dealer Chat to Dealer Rating Pages

So this was announced a few days ago but I’m just getting caught up over here on press releases and posts; with several in the pipeline. I’ve also been working on the new design for the blog. But that’s for another time. If you’re not already aware – in addition to a slew of new …

PR Announcements

Tom White, Jr. Joins Driving Sales

Tom White, Jr. Named Head of Dealer Services for DrivingSales Ultra-progressive dealer helped lead Suzuki of Wichita to #1 retailer in nation; joins DrivingSales to help other dealers achieve success SALT LAKE CITY, UT – May 22, 2012 – DrivingSales today announced that one of the top performing dealers in the country, Tom White, Jr., …

PR Announcements

Black Book Online Ontroduced Mobile Feature

NEW BLACK BOOK ONLINE MOBILE & SOCIAL FEATURES HELP AUTO DEALERS GENERATE MORE LEADS New Mobile & Social Functionality Expands Activator Trade Appraisal Technology BOCA RATON, Fla. – May 22, 2012 – Black Book Online, the leading online vehicle trade-in sales lead generator, today announced an upgrade to its Activator® platform with features designed to …

Industry Events Industry News & Trends

Ode to #DSMV

I’m sure by now most have seen photos and heard about the Digital Summit at Mountain View event we held at Google Headquarters last week. It truly was an amazing experience. Experience – not only was this a conference full of rich information but it was an experience for all that attended. From listening to …

Best Practices Dealership Marketing

Cars.com Is Launching New-Car Features and Enhancements

You may have seen some comments from me on the message boards, but for anyone interested in who I am (Nick Hummer) and why I wrote this (short answer: because Jeff asked). I’m currently the Director of Advertising Solutions at Cars.com, working on my 9th year in the company. Assuming Jeff invites me back, you …

Best Practices Dealership Marketing

Crazy Sexy Content Marketing: Get in the Game

Whoever said content doesn’t sell products was seriously disturbed. Starting now, content marketing has eclipsed traditional sales copy ten to one, and it’s time to get your head in the game if you want your piece of the new revenue pie. Fact: Modern man rejects push marketing. Fact: Modern man is so saturated with …

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May 2012 – DealerRefresh

The Mobile Movement for Your Dealership

Being a customer is tough

DealerRater Adds Contact At Once Dealer Chat to Dealer Rating Pages

Tom White, Jr. Joins Driving Sales

Black Book Online Ontroduced Mobile Feature

Ode to #DSMV

Cars.com Is Launching New-Car Features and Enhancements

Crazy Sexy Content Marketing: Get in the Game