|This is a guest post by Shawn Petley (eCommerce Director). Shawn and I were discussing mobile strategies in relation to some of stats coming out of the Google Mobile Playbook. Before we ended the call, I asked Shawn if he would like to write an article around our discussion highlighting some of the data from the Playbook…
– Jeff Kershner
Smartphones are embedded into daily life. Understanding the impact of smartphones on consumer behavior is key to reaching today’s on-the-go user and we all need help figuring out what to do in mobile and tablets, Google wants to help us in the form of a “playbook” for the industry.
The Mobile Playbook, offers tips on how we/dealers can better take advantage of mobile. The Playbook starts by asking five “crucial mobile questions” everyone should be asking today:
- How does mobile change our value proposition?
- How does mobile impact our digital destinations?
- How is our organization adapting to mobile?
- How should our marketing adapt to mobile?
- How can we connect with our tablet audience?
Consumers are using smartphones and tablets to find the answers to questions and it’s our goal to answer those questions.