2012 – Page 11 – DealerRefresh | DealerRefresh Automotive Dealer Forums

12 Ways to Get More Connected to Customers in 2012

According to Google Trends, email is more popular than beer, Lady Gaga, McDonald’s and American Idol… but not sex. Email continues to be one of the most cost-effective ways of staying connected with your customers, but it only works if you have your customers’ active email addresses (and their consent). Here are 12 ways you …

Dealership Marketing

Dealer Branded Consumer Mobile Apps – Necessity or a Nuisance?

I recall 15 years ago having conversations with dealers regarding the importance and necessity of deploying a dealer branded website. Today, dealers are now battling that same argument around the deployment of a dealer branded consumer mobile website / application. Are dealer branded consumer apps a necessity or a nuisance? Importance of mobile With over …

Other Stuff

DrivingSales Vendor Ratings Contest Winners Are…

DrivingSales Vendor Ratings CONTEST – The Winners are… Last month we helped promote the DrivingSales vendor ratings CONTEST, so of course we would highlight the winners. It was great to see a few DealerRefresh members in the winning circle. A quick Congratulations to our good friends Aaron Holland, Larry Whitson, and Jeff Collins for winning …

Best Practices

A Great CRM is Like My Wife

When a dealer client asks me what CRM vendor I prefer, I first ask them what is it about their current CRM they’re married to that they don’t like. Why isn’t that relationship working out? Could it be they don’t value it enough? Maybe they don’t invest as much time and energy into it as …

Industry News & Trends

TrueCar Launches Pro-Industry Product Changes – Can We Trust This?

Well I’m guessing all this publicity is getting us somewhere. Or is it? I have very little trust TrueCar and to think they’re going to turn around and now be the good guy? I have little trust after everything that has happened and has been said (caught on video) over the last several months. If …

Best Practices Dealership Marketing

Is Your Dealers SEO Strategy Ethical & Long Term?

There is a divide in the SEO community between behaviors that are considered unethical and those that are merely pushing the rules to the limit. As a dealer, you have the opportunity to choose who performs your SEO and what tactics they use to enhance your rankings. It’s up to you to make sure that …

Best Practices

Top Five Tips for Selling to a Chat Prospect – Contest Winners

Congratulations to the Top 5 Winners!! Last month Contact At Once and DealerRefresh hosted a Best Practices for Dealer Chat contest asking dealers to submit their best advice and practices for gaining appointments and selling to a chat prospect. We wanted to know how successful dealers are converting their chat requests into showroom visitors and …

Industry Events

2012 Digital Marketing Strategies Conference

The 2012 Digital Marketing Strategies Conference is right around the corner. Are you attending? If not, you may want to consider it. Brian and his team have put together a great agenda. I’ll be there speaking on behalf of HookLogic. I’ll be showing some great examples from my Nissan dealership and what we’re doing around …

Industry News & Trends

California on TrueCars and Possible Legal Liability

California lays it out for dealers and TrueCar. This is one of the more detailed Executive Summaries I have read… CONCLUSION In the State of California, TrueCar is viewed as an autobroker and vehicles displayed and offered for sale on TrueCar websites are advertisements to the public and must comply with California law. According California …

Industry News & Trends

The Best of DealerRefresh 2011

I know I’m a little late with this post (as I am each year) but it’s still early enough to wish everyone a Happy New Year while also highlighting the best of DealerRefresh from 2011. Just as we did for 2010, and 2009 and… 2011 has been one eventful year for not only DealerRefresh but …

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2012 – Page 11 – DealerRefresh

12 Ways to Get More Connected to Customers in 2012

Dealer Branded Consumer Mobile Apps – Necessity or a Nuisance?

DrivingSales Vendor Ratings Contest Winners Are…

A Great CRM is Like My Wife

TrueCar Launches Pro-Industry Product Changes – Can We Trust This?

Is Your Dealers SEO Strategy Ethical & Long Term?

Top Five Tips for Selling to a Chat Prospect – Contest Winners

2012 Digital Marketing Strategies Conference

California on TrueCars and Possible Legal Liability

The Best of DealerRefresh 2011