2013 – Page 13 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Overcoming Camera Shyness on Both Sides of the Lens

A huge stumbling block to creating interesting, original social media content is the fear of the lens. Time to get comfortable. By now, I’m sure you’ve read all about why using video is important in your dealership. Videos of vehicle presentations, employee introductions, customer testimonials, special events, kids, and general silliness (among other things) …

Best Practices Opinions & Advice

SEO vs SOCIAL MEDIA – which would you choose?

Latest HOT Discussion in the Forum SEO vs SOCIAL MEDIA – which would you choose ? If you could choose only one and ONLY one – which would you choose to add to your dealers marketing mix? SEO or SOCIAL MEDIA? Now, before you jump the gun and start commenting (over in the forum), allow me …

Industry News & Trends

DealerKnows Introduces TaskTeacher

Something we’ve been been talking about here on DealerRefresh is more data and posts around process. If you’re familuar with Joe and Bill of DealerKnows, these guys are process driven freaks – but in a good way of course. Joe and Bill have been working underground on a project over the last several months or …

Best Practices Dealership Communication Tools Dealership Marketing

Can Your Email Find Love The Second Time Around?

With Valentine’s Day around the corner, I thought I’d share some ideas on how you can get a little more love for your email campaign by giving it a second chance. Let’s say you sent off your email and the results aren’t what you expected. Since you’ve already put your time and effort into …

Industry News & Trends

Dealer.com Partners with Contact At Once! Embedding Live Chat Into its Integrated Solutions

Some big news for coming out of the ContactAtOnce and Dealer.com camps right before NADA. The following Press Release announces their move into “Partnership”. Moving forward, Dealer.com dealers will have ContactAtOnce Dealer Chat integrated into their marketing and operations solution. The seamless integration of the live chat data will allow Dealer.com’s customers to view …

Best Practices Dealership Marketing

What the Baltimore Ravens Can Teach You About Your Dealership’s Marketing

Another football season comes to an end with the crowning of a Super Bowl champion. Are the Baltimore Ravens the most talented team in the NFL? Maybe… or maybe not. Love them or hate them, what the Ravens are is a unified team. Separate units of offense, defense and special teams that worked together to accomplish a …

Dealership Marketing

How important are forum lead conversions from your dealership website?

Latest HOT Discussion in the Forums How important are forum lead conversions from your dealership website? There’s a great discussion happening right now over in the DealerRefresh forum. This is a question and subject that is very important to each of us. Are form lead conversions from your dealership website becoming obsolete? Speak up and …

Other Stuff

#FF DealerRefresh Sponsors

#FF some of our sponsors @dealerfire @dealerrater @purecars @socialdealer @autodealerchat @dealeradvantage @eleadcrm — Jeff Kershner (@dealerrefresh) February 1, 2013 #FF the rest of our sponsors @clickmotive @automotiveseo@dealereprocess@activengage@dominiondealer — Jeff Kershner (@dealerrefresh) February 1, 2013

Dealership Marketing Industry News & Trends

Dealers – Are You Prepared for Facebook Graph Search?

On January 15th, Facebook announced a feature launch that dramatically changes the way consumers use the world’s most popular social networking site. Facebook Graph Search (FGS) is a natural-language search tool which, to date, has only been released in Beta. Currently, not all Facebook content is searchable, and only a small group of people …

Industry News & Trends

AutoTrader.com Withdraws Its IPO

AutoTrader.com files for IPO. Eight months later, AutoTrader.com withdrawls its IPO filing. The article over on InvestorPlace claims muted growth and higher debt may be the reasons. So why pull the IPO? According to the article… Well, first of all, the growth ramp was a bit ordinary. For the first half of 2012, revenues climbed by …