Dealership MarketingIndustry News & Trends

Eye Candy…How Stock Photos Can Kill a Vehicle’s Love Life

“Hey Chief – eyes on your own paper, okay?” If you’ve laughed at the Sears Optical TV spot where the near-sighted husband mistakes a mannequin for a dude eyeing up his wife, we’re already on the same wavelength. Now think about this: let’s say you’re perusing a dating website, one that’s replete with pictures of …

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Best PracticesIndustry News & Trends

Apple CarPlay, Google, and the Future of in-car Technology

The era of connected cars is officially well underway. Automotive and technology giants recently announced substantial partnerships that will pave the future of cars and technology. Today, Apple announced CarPlay, bringing its brand new in-car infotainment system to Honda, Mercedes, Volvo, Hyundai and Jaguar as well as a dozen committed partnerships from some of the …

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Best PracticesOpinions & Advice

Ford – Not Another OEM Mandated Digital Partnership Program

Latest HOT Discussion in the Forum Oh Great! Another OEM Mandated Digital Partnership Program Horror Story For months my organization combated digital marketing program hand-me-downs from Chrysler Digital that (originally) did little more than increase our cost per click and level of aggravation. It pleases me to now say that things between my organization and …

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Best PracticesDealership Marketing

Should ROI Principles Dictate Your SEO Spend?

  [highlight color=”#F0F8FF” font=”black”]Let’s give Jerry a warm welcome for his first contribution in article format here on DealerRefresh. I’ve know Jerry for sometime now so when we bumped into each other at NADA, we got into some heavy conversation. One subject we both are passionate about is SEO and how dealers are measuring the …

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Dealership MarketingIndustry News & Trends

Turns Out Facebook Advertising Is A Big Lie

[highlight color=”#F0F8FF” font=”black”]If you follow the “other” industry forums, there’s a good chance you’ve read one of Mr. Stephen Jackson’s many enthralling articles. I happen to intercept this one, and asked if we could exclusively host it here on DealerRefresh. I believe you’ll enjoy this article as it’s very relevant to the conversations we’ve had …

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