2014 – Page 11 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Dealership Marketing Industry News & Trends

Are you Feeling a Disturbance in the Force?

I’m feeling a Disturbance in the FORCE — within the Vehicle Classified / Listing website crowd, that is. The Top Vehicle Listings Websites – Who’s NEXT? The mammoths in the vehicle (new and/or used) listing/classified website arena here in the states are Cars.com and AutoTrader.com. They have the money, the inventory, OEM support, partnerships and they …

Industry Events

DealerTalk 2014: Another Massive Line-up in Toronto – March 4th

Join hundreds of car dealers and automotive professionals as we celebrate the second annual DealerTalk Conference, sponsored and hosted by Kijiji Autos this March. After such a successful event last March, how on earth was I going to be able to top last years’ speaking line-up? I spent the summer of 2013 with this on …

Best Practices Opinions & Advice

When Does An Article Become a Sales Pitch?

Latest HOT Discussion in the Forum When does an article become a sales pitch? I’m curious, what’s the breaking point where an article written by an industry vendor representative becomes a sales pitch? Let’s face it, 90% of the articles published across many of our industry news outlets and forums are written by professionals (term used loosely) from …

Watch these Three Dealers Use Video To Help Sell More Cars

Dealerships all over are using videos as a way to wow prospects and customers. And why not? Statistics show that, after watching a video, 49% of shoppers visited a dealer (according to the Milward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013), and video sells more cars (according to a recent article in …

Best Practices Industry News & Trends

Don’t Play Catfish With Your Customers

For those of us active on social media, one of the creepiest and cringe-worthy movies about online communities has got to be Catfish. If you’ve yet to see it, or the television show it spun, it is about a relationship that formed online between two people. Unfortunately, one of those people was not as they …

Industry News & Trends

New Study Shows Facebook Ads Help Sell Cars

Inbound marketing advocates have a phrase that a person is more likely to get struck by lightening than click on a paid advertisement. Clearly, current and future car buyers (and, dealerships) are taking their chances, as it was recently reported that Facebook paid ads are greasing the sales funnel for car dealerships. In a study …

Best Practices Opinions & Advice

Your Digital Marketing Expert’s last job was at McDonald’s

Latest HOT Discussion in the Forum Your “Digital Marketing Expert’s” Last Job Was at McDonalds I enjoy this industry, I really do! I love how fast paced it is. I love the everyday unexpected challenges that are synonymous with the business. What really gets my negative juices raging is the number of “Automotive Retail and …

Best Practices Industry News & Trends

Technology Specialist: Your Dealerships Next New Hire

Last Friday I posted a thread in the forums about this, but I think it could use a deeper dive. With the rate that technology is growing, it’s no wonder vehicle manufacturers are trying to keep pace. And, they’re doing a fairly decent job at it. “Call mom” just went to “Update my Facebook status …

Dealership Marketing

5 Principles to Rock your Online Reputation and Win more Customers

[highlight color=”#F0F0F0″ font=”black”]Not long ago I was on the phone with Sean Peoples, VP of Sales for CarGurus. I’ve known Sean for some time now and there’s never a dull moment during our conversations. We got on the topic of online reviews and he was sharing with me some interesting data around customer reviews on …

Industry News & Trends

Autobytel Buys AutoUSA for 10 Million

Another acquisition – quite another large one too. Maybe not as large as Dealertrack purchasing Dealer.com, but one that will most likely have some impact on the landscape. Autobytel Acquires AutoUSA – Subsidiary of AutoNation Autobytel is no doubt one of those companies that has been around since car dealers and the internet started to …

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2014 – Page 11 – DealerRefresh

Are you Feeling a Disturbance in the Force?

DealerTalk 2014: Another Massive Line-up in Toronto – March 4th

When Does An Article Become a Sales Pitch?

Watch these Three Dealers Use Video To Help Sell More Cars

Don’t Play Catfish With Your Customers

New Study Shows Facebook Ads Help Sell Cars

Your Digital Marketing Expert’s last job was at McDonald’s

Technology Specialist: Your Dealerships Next New Hire

5 Principles to Rock your Online Reputation and Win more Customers

Autobytel Buys AutoUSA for 10 Million