Best PracticesIndustry Events

Haters Gonna Hate: DSES 2015 Breakout Session Preview

You’re cordially invited to my Driving Sales Executive Summit 2015 breakout presentation, entitled…Haters Gonna Hate: When Reputation Management Gets Personal. It will take place this coming Monday at 10:05-10:45 AM, and I’ll be opening my personal playbook to show what I’ve learned in my 2.5 years as Wichita’s most recognizable commercial personality. I will absolutely …
Best PracticesIndustry Events

Why Big Data Insights Help You Sell More Used Cars #DSES

“Big Data Insights” might sound like a complicated and daunting topic – “Big Data” is a term that encompasses both the massive volume and variety of data now available to businesses on consumer behavior, thanks to the connected Internet, and the speed at which it is being processed so that it’s timely and relevant. While …
Best PracticesDealership Communication ToolsDealership Marketing

Apple and Google: Mobile Apps Now a Significant Part of SEO

Apps have been a long, contentious conversation in automotive retail. While there is no doubt that the smartphone and mobile is the future communication channel, the question on the minds of today’s marketers has always been ROI.  Will investment in mobile strategies impact today’s buyer? Thanks to Google and new mobile search criteria, if you …
Dealership Communication ToolsIndustry News & Trends

Adding Monitoring Systems to Vehicles. Good or Bad?

“That’s nothing to worry about Mr. Kershner, that light don’t mean a thing.” If my car actually told me why the check engine light came on I’m not fully convinced I would believe it. Beginning in this month, Lexus will begin offering a monitoring system for customers to be contacted by their dealerships to tell …