Dealership Marketing – Page 9 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Why Can’t Your Classifieds Site Perform Like CarGurus?

Why Can’t Your Classifieds Site Perform Like CarGurus? To be clear: CarGurus (NASDAQ: CARG) is not perfect. In fact, dealers have plenty of legitimate issues with the company (I’ll detail a couple here). But, when it matters, CarGurus more often than not delivers results for dealers. CarGurus, you see, easily passes the DISC Test (Does …

Best Practices Dealership Marketing

The Anatomy of Videos That Yield Results

Which elements are you already using, and which do you need to incorporate? BEGINNING = ENERGY + PERSONALIZATION The first 10 seconds of your video sets the tone for how your message is received. Are you flat and mechanical? Or are you upbeat and and positive? Remember, YOUR attitude toward the vehicle determines your customer’s attitude …

Best Practices Dealership Marketing Dealership Operations & Processes

Car Sales Burn Out and Three Ways to Avoid It

Car sales is the greatest job in the world, I truly believe this. We sell vehicles we do not own to other people and get paid to do it. How awesome is that? Somewhere along my career I lost the magic. I still appreciated my job, but I forgot what a privilege it is to …

Best Practices Dealership Marketing

3rd Party Classifieds Battle to Win-the-Click

One of the questions I receive most often from dealers is whether or not they are overpaying for their third-party classifieds. The dealers overall agree that third-party classified sites (*TPCs) are a foundational element in a successful digital marketing strategy, however they are concerned as the pricing has continued to climb over the years. It seems to …

Dealership Marketing

Does Your Automotive Marketplace Pass the Friction Test?

Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive shopper’s journey is the key to automotive dealerships prospering in an industry fraught with challenge of running a modern dealership. Twenty years ago, an automotive retailer needed to be proficient with one-to-three traditional media outlets to promote …

Dealership Marketing

4-Point Checklist Before You Send Your Next Video

WE’VE LAID OUT ALL OF THE ESSENTIALS FOR YOU! Don’t press record without scanning through these four pillars of making a successful video. The biggest mistake salesmen, (and women), make in sending videos is focusing on just one or two of the categories below. If you’re someone who’s looking to reach full potential in using …

steal these BDC templates and then chill

Best Practices Dealership Communication Tools Dealership Marketing Dealership Operations & Processes

Here are 15 Great BDC Templates to Steal!

Automotive BDC templates are critical to efficiency. Your BDC’s templates should include both word tracks for phone calls and full email templates. If you have strong templates and a BDC that utilizes them you will be well on your way to success. [Tweet “Steal these BDC templates, plug them in, and then chill… “] A …

Dealership Marketing Industry News & Trends Other Stuff

NADA: Internet Advertising tops 50%, TV & Radio Lose

I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I had heard the 2017 results were finally available, and I was anxious to dive into the data. I double-clicked to open the report, quickly scrolling to the “Advertising Expenditures” section. And then…my jaw dropped. I’m …

Best Practices Dealership Marketing Opinions & Advice

Dear Toyota: Here’s $108 Million to Spend in Your Fight for Share Against Ford

As the Toyota brand works to replace Ford in the top spot for US vehicle sales in 2018 (as of this writing, the Ford brand holds roughly a 14% share of the US Market to Toyota’s 12.4%; source here), you have to wonder how much of a difference an extra $108,000,000 to spend on targeted …

Best Practices Dealership Marketing

4 Reasons Your Videos Are Not Driving Sales

In 2017, CISCO reported that video will make up 82% of all consumer internet traffic by 2021. If video is a part of your sales and marketing strategy, allow this piece of data to validate all of your efforts. As we move past the era of INTRODUCING and INSERTING video, we can begin to focus on perfecting the …

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Dealership Marketing – Page 9 – DealerRefresh

Why Can’t Your Classifieds Site Perform Like CarGurus?

The Anatomy of Videos That Yield Results

Car Sales Burn Out and Three Ways to Avoid It

3rd Party Classifieds Battle to Win-the-Click

Does Your Automotive Marketplace Pass the Friction Test?

4-Point Checklist Before You Send Your Next Video

Here are 15 Great BDC Templates to Steal!

Dear Toyota: Here’s $108 Million to Spend in Your Fight for Share Against Ford

4 Reasons Your Videos Are Not Driving Sales