Best PracticesDealership Communication ToolsDealership Marketing

Are Your New Car Specials, Really Special?

Nearly every dealer website provider offers a New Car Specials feature, so why is it NOT a big part of your marketing strategy? Maybe because it’s like pulling teeth. Whether you call them “New Car Specials”, “Offers”, “Deals”, “Incentives”, or just simply “Specials” chances are good you have a page dedicated to your best new …

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Dealership Communication ToolsDealership MarketingDealership Operations & Processes

Your Service Department Isn’t Prepared for What’s Going to Happen

Let’s face it. Our Dealership Service departments don’t always have the best reputation. Too often, they’re perceived as being overpriced and pushy when compared to the trustworthy shadetree mechanic next door, the independent auto repair center down the street or even the Midas shop across from your office. On top of the ever-growing competition, most …

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Best PracticesDealership Communication ToolsDealership Marketing

Why Every Dealer Website Should Be Using SSL in 2016

SSL, or secure socket layers, is commonly misunderstood. SSL is the technology to authenticate the connection between your browser and the server hosting a website. This usually happens through 3rd parties whose job is to gather proof of identification of the person or company who owns the domain for the website. You may have heard …

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Best PracticesDealership Communication ToolsDealership MarketingIndustry News & Trends

Only Good (Dealer Digital Strategies) Die Young

In the wake of the many recent rockstar deaths I felt it would be relevant to start a conversation on what Automotive Digital Marketing tools and strategies really should die this year. It’s time we take a hard look at these long time, waste of times, and begin a discussion on higher-level and higher-quality strategies …

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Dealership Communication ToolsDealership MarketingIndustry News & Trends

4 Predictions in 2016 for Car Dealerships

Another new year and even more new opportunities. If you’re not growing personally and professionally, irrelevance awaits you. I love pushing myself to continue learning more every year and if you’re reading this, you probably do too. Here’s my mental dump on the latest marketing strategies, technology trends and consumer behavior. Let’s see what’s in store for 2016 …

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Best PracticesDealership Communication ToolsDealership Operations & Processes

Can you Kill a Sacred Cow? The Best of the Best.

Almost everything I write stems from an emotional rant I go on during conversations with friends. As Jeff Kershner and I were grumbling about pushback from sales professionals unwilling to adapt to mobile technology in the showroom, I asked… “Can you kill a sacred cow?” You know – the best of the best salespeople on our …

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