Call me - Maybe
Call me - Maybe
Dealership Communication ToolsDealership Operations & ProcessesIndustry News & Trends

Hey, Mike Jackson: So Call Me, Maybe

So Call Me, Maybe (Author’s Note: While the title of this post might lead you to believe this is all about AutoNation, it is not. The issues addressed here are common across nearly every large dealership group I encounter – publicly traded or private.) … Hey Mike Jackson, is it true you wrote the following …

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The War for dealer customer data ownership
The War for dealer customer data ownership
Dealership Communication ToolsDealership Operations & Processes

Who REALLY has Ownership of YOUR Customer Data?

Who owns the customer data, in your dealership’s DMS? “I do, of course!” and depending on your perspective, you may be right. Dealers could emphatically answer that question, but what about DMS providers? From their perspective, they might feel they have data ownership since their systems warehouse it. If you live on the OEM side, you may feel you have …

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Texting Customers: The Three "C's"
Texting Customers: The Three "C's"
Best PracticesDealership Communication Tools

The Three “C’s” of SMS Compliance for Auto Dealers

If someone had told you 10 years ago that people would be ordering everything from groceries to cars on their phone without actually speaking to a store representative, you probably wouldn’t have believed them. But today we do all that and more with our smartphones, and the evolution of text message (or SMS) communications and customer …

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deaelrrefresh dealer interview series - CHAT
deaelrrefresh dealer interview series - CHAT
Best PracticesDealership Communication ToolsDealership Marketing

How Managed Chat is Helping this One-Man BDC Drive Sales – Q&A

Customers love the freedom and accessibility of live chat. And why shouldn’t they? Online shoppers can chat directly from a webpage, from the comfort of their own home, and with no wait time. Aside from customer satisfaction, live chat is an essential tool for converting online leads. And when chat leads are combined with efficient …

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Text Sells and Keeps Customers Satisfied
Text Sells and Keeps Customers Satisfied
Dealership Communication ToolsDealership Operations & Processes

Text Sells: Improve Your CSI and Repeat Business with SMS

Are you looking for ways to improve your Customer Survey scores? Do your service advisors wish they had a clone to do all the follow-up for them? Would you like to see more first-time customers return to your service department repeatedly? Naturally these are things all dealers desire and there are many ways to achieve …

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Dealership Communication ToolsDealership Operations & Processes

What Are “Active Customers” and How Should We Communicate with Them?

When someone chooses to do business with your dealership and brings their vehicle in for service, they are no longer a prospect anymore, they have become an “active customer.” Chances are, you did many things right and well to make them an active customer, but if you aren’t proactive and you fail to change the …

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Best PracticesDealership Communication ToolsIndustry EventsIndustry News & TrendsOther Stuff

Digital Dealer 21 Review with Kevin Frye #DD21

When it is 104 degrees, do you enjoy: Replacing the shingles on your house Laying down some new asphalt for your driveway Going to Las Vegas in August… Aw c’mon, it’s a dry heat, right? Kinda like the inside of one of those convection ovens I suppose. Yes, it was HOT in Las Vegas, and …

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Sold vehicle by text using iphone
Sold vehicle by text using iphone
Best PracticesDealership Communication ToolsDealership Operations & Processes

I Just SOLD a Car – USING TEXT MESSAGE ONLY

From time to time I’ll flip the switch on our CRM, allowing myself to be assigned a few internet leads for the day. Last week, within minutes I was assigned a lead for a Certified Pre-Owned Mercedes-Benz. A really nice, well equipped 2013 GLK SUV. Priced right with fresh photos and a typed description by yours truly …

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