Best Practices – Page 6 – DealerRefresh | DealerRefresh Automotive Dealer Forums

3 Easy Things to Do TODAY to Fill Your Service Bays Tomorrow

Pretend you’re the owner of a 2010 Ford Focus that recently went off warranty. Your check engine light just clicked on – most likely due to a battery issue – and you need to get it fixed ASAP. There’s seven inches of snow forecast for the weekend ahead and you can’t afford to risk an …

Dealership Communication Tools

Value Build Data Reports Help You Sell More Cars

If you’ve ever sat through one of my more recent presentations over the last few years, you know I’m a fan of value build data visually presented in a format that’s easy for the consumer to read and consume. Offering value building data on your dealership website is a no brainer. They’re a strong tool to be used …

Best Practices Dealership Marketing Industry News & Trends

18.2 Reasons to Reconsider Google’s Zero Moment of Truth

For the past three years, Google’s Zero Moment of Truth has been a pillar of the automotive industry. Wedged into nearly ever conference workshop and lauded by trainers, vendors and dealers alike, the groundbreaking study shed light on the multi-faceted journey car shoppers take every day when purchasing vehicles. With tangible proof of the importance …

Best Practices Opinions & Advice

Round Robin VS Lead Bucket

Latest HOT Discussion in the Forums Round Robin or Lead Bucket – which is best? Alright folks, it’s 2014, and I haven’t seen this question asked in a while. Are you guys / gals using a lead bucket or a round robin system? We have gone back and forth through the years, and are current …

Best Practices Dealership Marketing

Elevate Your Email Performance With Video

Email isn’t easy; you have less than 30 seconds. We all know it’s not easy to build a relationship with prospective customers through email. Especially when you consider that on average readers spend only 15 to 20 seconds on any email they open (studies indicate the average English reader takes 20 seconds to scan about …

Best Practices Dealership Communication Tools

5 Ways to Personalize Your Emails

Relevance is one of the key reasons people subscribe to emails from you or your dealership. People want information that is going to be specific to them and their situation. If you are sending mass email blasts to everyone about the same thing, then check out these 5 ways to get a little more personal: 1. …

Best Practices Industry Events

Winning More Customers By Providing A Great Experience – Presentation

Winning the Customer with a Great Experience Win More Customers by Providing a Great Online & Offline Experience In this presentation, originally put together for DSES 2013, Jeff Kershner and Ryan Leslie discuss and review several key elements around providing a stellar online and offline customer experience with your dealership. From managing and obtaining …

Best Practices Opinions & Advice

Should Dealership Map Views Be Counted as a Conversion?

Latest HOT Discussion in the Forum Are Map Views worth counting as a conversion on your dealership website? Cobalt has shown dealership website Map Views as part of the overall conversion metric to be just as important as leads and phone calls for years. Admittedly I have no idea what they’re doing today as I …

Best Practices Dealership Marketing

Authenticity for Car Dealers: Engaging Generation C

In response to Jordan Hyatt’s Presentation at Digital Summit at Mountain View At the Digital Summit at Mountain View, Jordan Hyatt, Google’s Senior Product and Solutions Specialist of Automotive, gave a presentation called “The Power of YouTube: Video for Dealers,” in which he discussed the concerns of Generation C: the YouTube Generation. Mr. Hyatt called …

Best Practices Dealership Marketing

The Pros and Cons of Using YouTube at Your Dealership

Video is hot these days, and is a great way to engage your potential customers. When it comes to online video, YouTube is probably the first site that pops into most people’s minds, so I thought it might be a good idea to discuss some of the Pros and Cons of putting your dealership videos …

Search

Search

Best Practices – Page 6 – DealerRefresh

3 Easy Things to Do TODAY to Fill Your Service Bays Tomorrow

Value Build Data Reports Help You Sell More Cars

18.2 Reasons to Reconsider Google’s Zero Moment of Truth

Round Robin VS Lead Bucket

Elevate Your Email Performance With Video

5 Ways to Personalize Your Emails

Winning More Customers By Providing A Great Experience – Presentation

Should Dealership Map Views Be Counted as a Conversion?

Authenticity for Car Dealers: Engaging Generation C

The Pros and Cons of Using YouTube at Your Dealership