Best Practices – Page 7 – DealerRefresh | DealerRefresh Automotive Dealer Forums

The Best Leads Your Store Will Get Tomorrow

Damn you 2008! Real change is happening out there. It’s subtle and it’s taking years to play out so it’s hard to see, but it’s very real and it all traces back to 2008. Let’s go for a walk, turn over some stones and let’s find some ROI out here! The financial crisis of 2008 …

Best Practices Dealership Marketing Industry News & Trends

Facebook Graph Search…What Next?

Facebook Graph Search – How Should Your Dealership Prepare? I’ve written in the past about optimizing your Facebook business page for Facebook Graph Search. Graph Search is Facebook’s most recent search tool iteration, helping users make connections to existing people and places that were previously difficult to find. With a clean interface and natural search capabilities, Graph Search …

Best Practices Dealership Marketing

Why Would Anyone Buy a Car From Your Dealership – Really?

[highlight color=”#fddcaf” font=”black”]We’re getting some conversation and sharing rolling this weekend with a post by Brian Pasch. He’s looking for the answer to what appears to be a simple question. But, is it?[/highlight] Why Buy A New Vehicle From Your Dealership? I love working with car dealers to create a comprehensive marketing road map …

Dealership Marketing

The Wrong Fight Against SEM

[highlight color=”#fddcaf” font=”black”]Brian Pasch comments on why dealers need help on more things than telling them to fight SEM spending. There are other games to play.[/highlight] Picking a Fight Against Paid Search A great discussion broke out on DealerRefresh Forums and I was compelled to comment, but then it turned into a longer story! Ed …

Best Practices Dealership Communication Tools Dealership Marketing Industry News & Trends

QR Codes – Are We Still Talking About’m? YES!

By the year 2016 it is expected there will be over one billion smartphone owners, ready and able to shop, browse, research, click, text, post and scan. And, scan they will, according to Pitney Bowe’s recent report that looked into QR usage in the United States and Europe. To the surprise of many, it’s …

Best Practices Opinions & Advice

Appointment Display Board For Your Dealership

Latest HOT Discussion in the Forum Appointment Display Board? Appointment display boards at the dealership not only exudes professionalism but gives the potential client that “good feeling”, something most customers need when visiting a car dealer. John started this thread over in the forum as he has been looking for a solution like this for a …

Dealership Communication Tools Dealership Marketing

Touching Your Customer

Which billboard ad does your customer drive-by and view 50 times per day? Which newspaper ad do your customers look at 65 times per day? Which online banner ad does your customer look at 100 times per day? I’ll bet you don’t have a marketing initiative that touches each one of your customers 50-100 times …

Best Practices Dealership Communication Tools Dealership Marketing

Can Your Email Find Love The Second Time Around?

With Valentine’s Day around the corner, I thought I’d share some ideas on how you can get a little more love for your email campaign by giving it a second chance. Let’s say you sent off your email and the results aren’t what you expected. Since you’ve already put your time and effort into …

Best Practices Dealership Marketing

What the Baltimore Ravens Can Teach You About Your Dealership’s Marketing

Another football season comes to an end with the crowning of a Super Bowl champion. Are the Baltimore Ravens the most talented team in the NFL? Maybe… or maybe not. Love them or hate them, what the Ravens are is a unified team. Separate units of offense, defense and special teams that worked together to accomplish a …

Best Practices

SIX Essential Elements to Monitoring Lead Management

The old adage “You can lead a horse to water, but you can’t make them drink” is never more prevalent than when it comes to training at the dealership. It’s not every day we find the next Jeremy Lin at the dealership. We at DealerKnows see salespeople and Internet specialists given many resources to …