A key focus was placed on mobile at this fall’s major automotive conferences; JD Power and Driving Sales Executive Summit. While the rise of mobile is nothing new, new data reveals mobile’s emphasis on automotive shopper behavior.
“The rise of mobile and tablet devices has fundamentally changed how consumers shop for cars.”
94% of millennials go online to get info when shopping for a new car
44% will use mobile at the dealership
-Clayton Stanfield of eBay Motors
“If dealers do not have a mobile strategy, they risk losing a valuable audience.”
14% of women ages 25-49 are mobile-only. They access Internet solely through mobile or tablet devices and not through PCs.
– Frank Weishaupt of Jumptap
23% of consumers use multiple devices to shop for cars.
Multi-device users start their car shopping on a mobile device.”
–Rick Wainschel Vice President, Automotive Insights AutoTrader.com [Read more…]