2013 – Page 4 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Dealership Communication Tools Industry News & Trends

Inventory Photos made EASY with the Samsung Galaxy Camera

The Easier You Make It, The More Likely It Gets Done [highlight color=”#F5B800″ font=”black”]Before you get started reading, I want to apologize to Arnold for sitting on this article for as long as I have. It wasn’t intentional. Arnold wrote this for us several months ago after he and I bumped into each other at a …

Industry News & Trends

30% of Employees Facebooking During Work Hours

We’ve had several conversations here on DealerRefresh about dealers blocking Facebook from employees in fear of low productivity. At one point there was a study that showed where over 50% percent of companies block social media in the work place. That stat was from a study in 2011. I’d be curious to know if this …

Best Practices Dealership Marketing

3rd Party Lead VS Classified Vehicle Listing Lead – Which is it?

For the industry we NEED to CLARIFY what exactly is a 3rd Party Lead. I understand any lead from a 3rd Party no matter what kind of website or service could be categorized as a 3rd Party Lead, but lets be honest, it’s not exactly how we do it. The term “3rd Party Lead” is …

Best Practices Dealership Communication Tools

Big Data Knows – If Only YOU Knew!

I can remember when we were launching Lexus in 1989 and the new dealers would ask, “what used cars should I stock in my new store?” Back when we built Driver’s Mart Used Car Superstores we designed a kiosk with key cards and sophisticated gates so we could tell which cars people wanted, whether our …

Best Practices Industry News & Trends

How to Tackle Gmail Tabs

September 8th was a fairly awesome day as I sat at my desk prominently displaying my Tough Mudder orange headband wrapped tightly around my head, random curls squished underneath. It was, after all, Wear Your Headband to work day as I had completed Tough Mudder that weekend. I couldn’t wait for my official pictures to be …

Best Practices Industry News & Trends Opinions & Advice

Dealer Spotlight: Aaron Wirtz

DealerRefresh: Let’s do a meet and greet…Hi, we’re DealerRefresh and you are….? Aaron: I’m Aaron Wirtz, a native of Wichita, Kansas who just turned 31 years old. I got into the automotive industry through a dynamically worded job posting for a Social Media Manager on Craigslist. I was working as a Graduate Teaching Assistant at …

Best Practices Dealership Marketing

Reputation Conversion, What’s Your Success Rate?

Reputation Management is evolving very quickly. Nearly 3 years ago, Google introduced Local Listings and, with it, the corresponding signals pointing to the increased value of consumer sentiment. The importance of reviews and social engagement has never been higher. Dealerships have flocked to solutions of various types; some partially supported by vendors, others supported by complete platforms. As …

Industry Events Opinions & Advice

Driving Sales Executive Summit 2013 Recommended Sessions with Kevin Frye

Kevin Frye’s Suggested DSES 2013 Sessions Let me first extend my congratulations to the Driving Sales team on putting together a great agenda with superior keynote speakers. I am very excited to hear Danny Sulllivan, whom I have followed with my SEO research for several years. And as a formal Naval Aviator, I am …

Best Practices Industry News & Trends

CarStory – The Mobile App for the Sales Professional

Quite often, when you mention the name “Vast”, the response that follows is “never heard of them.” However, there’s a really good chance your dealer or one of your vendor partners heavily relays on Vast and their services, you’re just not aware of it. Vast has powered or currently powers and partners with most of …

Best Practices Opinions & Advice

To Display Price or Not – On Your Dealership Website?

Latest HOT Discussion in the Forum Price or No Price on Your Dealership Website? I have been trolling around this site for a while and as a relative “newbie” to the industry (I actually work at a Harley-Davidson dealership) I find that this site is an awesome resource with a lot of talented contributors. I …

Search

Search

2013 – Page 4 – DealerRefresh

Inventory Photos made EASY with the Samsung Galaxy Camera

30% of Employees Facebooking During Work Hours

3rd Party Lead VS Classified Vehicle Listing Lead – Which is it?

Big Data Knows – If Only YOU Knew!

How to Tackle Gmail Tabs

Dealer Spotlight: Aaron Wirtz

Reputation Conversion, What’s Your Success Rate?

Driving Sales Executive Summit 2013 Recommended Sessions with Kevin Frye

CarStory – The Mobile App for the Sales Professional

To Display Price or Not – On Your Dealership Website?