2013 – Page 5 – DealerRefresh | DealerRefresh Automotive Dealer Forums

The New Playing Field at the Dealership – Are You Playing?

It was the best of times, it was the worst of times… Actually it was 1996. A few memories: Yasser Arafat is re-elected president of the Palestinian Authority. The Nintendo 64 video game system is released in Japan. Dolly the sheep, the first mammal to be successfully cloned from an adult cell, is born at …

Industry Events Industry News & Trends

Contest! Contest! FREE Driving Sales Summit Tickets Up For Grabs #DSES

We have 2 FREE Tickets to DSES! Want one? If we’re heading to DSES then you should be there, too! So, we’re going to host a nice, sweet, innocent contest to help get you there. Bahaha – that just wouldn’t be right. We have two tickets in our super top-secret DealerRefresh vault (next to …

Industry Events Other Stuff

11th Reason to Attend #DSES – Driving Sales Executive Summit

Aaron Wirtz gives us the breakdown on his breakout! A fairly standard preview of Aaron Wirtz’s Breakout section at the 2013 Driving Sales Executive Summit, entitled “Befriending the Lonely Community Manager.”

Industry Events Industry News & Trends

Top 10 Reasons to attend DrivingSales Executive Summit

Ready to take your dealership up a notch (or, two)? Here are the top 10 reasons you NEED to attend this event: 10. Search Marketing master Danny Sullivan. Learn from the source about Advanced Search, Social and Content Strategies. 9. Expand your Leadership and Execution knowledge straight from a former Navy SEAL Officer. 8. SOLOMO …

Best Practices Industry News & Trends

An Extreme Close-Up on Your Digital Channels. Schaaaawinggggg!

Some people think they’re rock stars when it comes to digital marketing, and I’ll admit— I’ve met a handful of them over the last several years. But sometimes people who think they have digital figured out need to dig a little deeper before they attempt to play that riff on stage solo in front of …

Best Practices Opinions & Advice

Should Dealership Map Views Be Counted as a Conversion?

Latest HOT Discussion in the Forum Are Map Views worth counting as a conversion on your dealership website? Cobalt has shown dealership website Map Views as part of the overall conversion metric to be just as important as leads and phone calls for years. Admittedly I have no idea what they’re doing today as I …

Best Practices Industry News & Trends Opinions & Advice

Is This the Beginning of the End for TrueCar

TrueCar has had a roller coaster ride in the automotive retail industry over the past few years. However, it appears things may be taking a turn for the worse (both for TrueCar as well as its participating dealer clients). Read on, as I reveal their new policy changes that will have a negative impact on …

Best Practices

Does your Dealership Emanate THE Vision?

Few people know what they want. Few people are driven. Few people have vision. If you want to find the ultimate in success, find your vision. I have just finished Fast Company’s article on Jeff Bezos for the second time: AmazonFresh Is Jeff Bezos’ Last Mile Quest For Total Retail Domination and am inspired to …

Dealership Marketing Industry News & Trends

Live Chat Helps Them Sell Cars – CAO Annual Survey

Contact at Once conducted its annual survey and, surprising to not many, chat is where it’s at. Why you’re missing out on potential sales when you don’t have chat: 7 in 10 say they would welcome a chat with a dealership. Young shoppers will chat and then buy – almost 100% are looking to chat …

Best Practices Dealership Marketing

Authenticity for Car Dealers: Engaging Generation C

In response to Jordan Hyatt’s Presentation at Digital Summit at Mountain View At the Digital Summit at Mountain View, Jordan Hyatt, Google’s Senior Product and Solutions Specialist of Automotive, gave a presentation called “The Power of YouTube: Video for Dealers,” in which he discussed the concerns of Generation C: the YouTube Generation. Mr. Hyatt called …