2017 – Page 4 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Cars.com Enhances Car Shopping Experience With Latest Feature, Salesperson Connect

CHICAGO, September 12th, 2017 – Cars.com is announcing its latest car shopping feature, Salesperson Connect, which helps connect dealership salespeople directly to in-market shoppers before visiting the dealer lot, creating a more personalized car shopping experience for consumers. DealerRater, a Cars.com company, launched DealerRater Connections earlier this year to help connect consumers directly with dealer salespeople through …

The Ultimate Guide to Video and Email

Video is king, there’s no way around it. It’s the Tesla of marketing, ruler of the seven kingdoms, the end-all-be-all of content. It sells better, conveys better, and it’s found better. In strategizing any sort of video efforts for your brand these days, it would be difficult to escape sending personalized video to your customers and prospects. …

Leads vs Customers are defined as Verified and UnVerified

Best Practices Dealership Marketing Dealership Operations & Processes

Leads? Customers? What’s the Difference?

A guy walks into a bar and says, “Bartender….” — oops.. wait.. different story. A guy walks into a dealership and says, “I’d like to see an SUV with 3rd-row seating.” Who is this guy? Is he a lead? Is he a customer? If you ask the Salesperson, he’s an “Up,” but again, that’s a …

Dealership Communication Tools Industry News & Trends Opinions & Advice

The Autonomy Quatrains ….a Reality Check.

Nostradamus would be having a field day. When pondering the impact of Autonomous Driving Vehicles, the predictions about the future of automotive (and the resulting impact to society) are, if anything, vast. In a world that requires constant content, everyone has an opinion and the ability to publish their opinions. So they do. The Unbridled …

Best Practices Dealership Marketing

What Sells More Cars; Being Found or Being Chosen?

There was a great post in the forum that got me thinking. The post was titled, “Google Review Success Tips.” As I was rereading the original post, I began to suspect that the poster was at least as concerned with generating reviews to boost search engine ranking as generating reviews for the sake of the …

Industry News & Trends PR Announcements

TransparencyAI Acquired by Semcasting

Bringing Deterministic Attribution to the Auto Industry NORTH ANDOVER, MA – (August 23, 2017) – Semcasting, creators of the patented IP targeting technology Semcasting Smart Zones®, today announced the acquisition of Orlando-based Transparency AI (TAI), an automotive marketing attribution company. The transaction was a purchase of assets for an undisclosed amount. Since September 2015 Semcasting …

Best Practices Dealership Operations & Processes

Three Ways To Find Candidates With Quality – For Hire!

Most dealerships struggle to find quality applicants for their open positions. Merely acquiring resumes to review is not enough; your goal is to find a small number of motivated and qualified job applicants with whom you can invest time. When attempting to fill an open position within your dealership, it is important to use your …

LotLinx Integrates with VistaDash, a Premier Marketing Analytics Tool

Strengthens TURN and Gives Dealers More Efficiency in Tracking and Measuring Results CHICAGO, August 17, 2017 — LotLinx, the leading VIN-specific digital marketing solution for the auto industry, today announced its collaboration and mission with VistaDash to give dealers unbiased marketing metrics and greater insight into how to better achieve their business goals. VistaDash is …

shocking stats changing the way you sell

Dealership Communication Tools Dealership Marketing

5 Shocking Stats That Will Change The Way You Sell

Reality check. We’re not living in the Information Age anymore. Newspaper and banner ads have long been forgotten across sales & marketing meetings around the world. Our most basic vehicle for communicating and information gathering, text, is now being replaced with video, emojis, GIF’s, augmented reality, and voice assistants. 1. Consumers will purchase an average of $2,276 …

Best Practices Dealership Marketing Dealership Operations & Processes Opinions & Advice

Down Market? Time for a Little “Old School” Automotive

Listen to Audio Version Old School is New Again While most of those who use the term “old school” in automotive retail are speaking disparagingly about dealerships, managers and salespeople relying on outdated marketing, sales techniques and processes; the truth is that the most successful dealers I work with today understand that sometimes “old school” …

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2017 – Page 4 – DealerRefresh

Cars.com Enhances Car Shopping Experience With Latest Feature, Salesperson Connect

The Ultimate Guide to Video and Email

Leads? Customers? What’s the Difference?

The Autonomy Quatrains ….a Reality Check.

What Sells More Cars; Being Found or Being Chosen?

TransparencyAI Acquired by Semcasting

Three Ways To Find Candidates With Quality – For Hire!

LotLinx Integrates with VistaDash, a Premier Marketing Analytics Tool

5 Shocking Stats That Will Change The Way You Sell

Down Market? Time for a Little “Old School” Automotive