2017 – Page 5 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Refresh Friday - Choosing a Chat Provider

VIDEO: Choosing a Chat Provider for Your Website – A Refresh Friday Webinar

The majority of dealer websites have some kind of chat provider, whether it’s in-house, fully managed, or automated. The reason for having chat may seem obvious – to help conversions. Ninety-eight percent of visitors leave the dealership site without submitting any kind of information. If you can improve that tiny number, great, but it must …

Best Practices Dealership Communication Tools Dealership Marketing Opinions & Advice Sponsored Content

For Car Dealers: All Search Is Local

All Search Is Local Let’s be clear: for car dealers, all search is local. If you’re a dealer, it does no good for you to rank high nationally for obscure keywords if you’re not also ranking in the first spot for core searches like “ford dealer near me” or simply “ford dealer.” Moreover, because most …

Best Practices Dealership Marketing Dealership Operations & Processes

He Gets That From Your Side of the Family: The Myth of Attribution

When things go right, people hope to claim credit for it. When they go wrong, the blame must be pointed elsewhere. This is how it has gone with children and sales. When your child gets straight A’s, they get it from the mom. When they are cuter than cute, well that’s good genes on mom’s …

Drive Motors Raises $5.2 Million, Expands Online Checkout for Automotive Dealerships

SAN FRANCISCO (August 2, 2017) — Drive Motors, which builds ecommerce solutions for the largest car dealerships in the country, officially announced today that it has raised $5.2 million in total funding with the completion of its seed round, led by Bullpen Capital, with participation from existing investors: Y Combinator, Khosla Ventures, Perkins Coie LLP, …

Best Practices Dealership Marketing

Amazon is Coming. How to Stay Ahead With Outstanding Marketing Tools

If you’re like many of us in automotive, your inbox is full of forwarded articles like this one from the Wall Street Journal proclaiming the demise of car ownership. This threatening disruption is causing much buzz – and much speculation. But although we can’t predict the future, one thing’s for sure: we need to step …

The Enormous Untapped Potential of Live Chat for Service – Part 2

Your service department is integral to the success of your dealership. Service brings in vital revenue and often accounts for the majority of a dealership’s profit. Yet, it’s highly likely that your service department’s manpower and resources are already stretched to the max, limiting the number of service leads and appointments your dealership is able …

The Enormous Untapped Potential of Live Chat for Service – Part I

New vehicle sales in the US came in below Spring’s market expectations, evidence the industry is starting to experience the decline analysts have been expecting despite new vehicle incentives. As new car sales flatten, the service drive will play a critical part in dealership revenue. Not that it hasn’t in the past: According to recent …

Authenitcom vs CDK and Reynolds and Reynolds

Industry News & Trends

Dealers Still Own Their DMS Data…For Now

Information is power – it’s a truism we all know. But in the 21st Century, access to information is where the real power lies. This point has been illustrated with crystal clarity in the recent CDK / Reynolds & Reynolds lawsuit brought by Authenticom. The public fight between these companies is finally getting its day …

mini-webinar how dealerships can learn from Carvana

Dealership Marketing Opinions & Advice

What Traditional Dealerships Can Learn from Carvana

If you’ve been in the car industry, you’ve probably heard of the new dealership on the block, Carvana. They are known for their car vending machines. That’s right, vending machines. Carvana’s mission is “to change the way people buy cars by providing a completely painless and transparent car buying experience online, eliminating the need to …

Other Stuff

GUYFAX – A Revolutionary Mobile Dating App for Women [VIDEO]

Joe Webb, again has me in tears. A great laugh for your weekend. And while you’re at it, be sure to subscribe to Joe’s YouTube channel! GUYFAX …a revolutionary mobile app – putting the information women need to make a decision in the palm of their hand. Another comedic video from the mind of Joe …