Industry News & Trends – Page 7 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Can You Personalize Content for Conversion?

As a ( *cough* using the term loosely) runner, I’ve visited my fair share of running websites. One in particular always has this pop up asking me if I want to download their marathon training plan. My choices are: Yes, I want to PR! Or, No, I like running slow. Uh, thanks website of the …

Industry News & Trends

Tesla Dead Last in Dealer Experience

Long Live the Dealership? YES! Despite his marketing and public relations NASA-level genius status, Elon Musk can’t compete with dealerships. According to a customer study by Pied Piper Customer Management Company Tesla just can’t covert shoppers into buyers the same way us dealers can. The inability to offer a test drive was noted a big …

Industry News & Trends

Lexus Creates Real Hoverboard

But, will it be as cool as this one:

Industry News & Trends

Study: What Digital Drivers Want

A recent study by Accenture revealed what Digital Drivers Want: The Automotive Industry Digital Survey yielded the following key findings: Fifty-four percent want information tailored to their needs while researching a new car via online channels. Thirty-six percent already use online channels to narrow their search for a vehicle as an initial step on the …

Industry News & Trends

Cox Automotive to Buy Dealertrack

In a $4 Billion cash deal, Cox is adding Dealertrack’s entourage of automotive software solutions to its already existing entourage of automotive software solutions – making Cox Automotive…well, even bigger to say the least. Read more here And, a statement from Cox here. As a dealer – what do you think about this and how …

Best Practices Industry News & Trends

Get Personal to Improve User Experience

Let’s face it, Google has spoiled us rotten. Seventy-four percent of us is gets frustrated when a site doesn’t address our needs. The second an inquisitive thought pops up, we are heads down, typing into a search bar as fast as we can. The good news, technology always has our back. As quickly as problems …

Dealership Communication Tools Dealership Marketing Industry News & Trends

Are Wearables Providing a Competitive Advantage to Early Adopters?

According to eMarketer.com, businesses are taking advantage of the opportunity of wearable technology and more specifically the opportunity to track and improve workplace productivity. As more and more innovative tech products emerge into the market place and have the potential to change the competitive landscape, businesses are left trying to decide when to adopt and when to …

Industry News & Trends

Autobytel Acquires Dealix

Here we are, just talking about the quality of 3rd Party Leads and the few 3rd Party Lead providers. Well, as of this evening, the number was reduced once again as Autobytel acquires Dealix (wholly-owned subsidiaries of CDK Global, LLC), for $25 million. The acquisition adds approximately 600 retail new dealers and 300 retail used …

Best Practices Dealership Marketing Industry News & Trends

Do you TRUST your 3rd Party Lead provider?

Dealers are always questioning the quality of 3rd Party Leads the Lead Providers they come from – OEM programs are NOT excluded. WE KNOW – we (dealers) get sold duplicate leads from time to time. WE KNOW – we get sold recycled leads from time to time. WE KNOW – we get sold straight-up FAKE leads …

Digital Dealer 18 Review with Kevin Frye

Have you seen my treasure map? The “X” shows up heeeere… After a long, cold winter, I was happy to arrive at Digital Dealer 18 in WARM Tampa, Florida. Like so many others, I was searching for the treasure of invaluable information to make me a better dealer with our digital efforts, while visiting with …

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Industry News & Trends – Page 7 – DealerRefresh

Can You Personalize Content for Conversion?

Tesla Dead Last in Dealer Experience

Lexus Creates Real Hoverboard

Study: What Digital Drivers Want

Cox Automotive to Buy Dealertrack

Get Personal to Improve User Experience

Are Wearables Providing a Competitive Advantage to Early Adopters?

Autobytel Acquires Dealix

Do you TRUST your 3rd Party Lead provider?

Digital Dealer 18 Review with Kevin Frye