Industry News & Trends – Page 8 – DealerRefresh | DealerRefresh Automotive Dealer Forums

GM’s Shop, Click Drive Program

Latest HOT Topic in the Forums While it’s not rolled out to all 50 states, a few have been doing this GM program of online car buying – no feet on the lot. Check out this video and article here. As a dealer, what do you think? Do you think you would sell a lot of …

Industry News & Trends

AutoTrader.com Rebrands – Now Autotrader

AutoTrader.com is now Autotrader. AutoTrader.com is rebranding itself as Autotrader in hopes to better reach consumers by mobile. Wait… so this means we’re no longer able to use the abbreviation ATC? That’s going to be a hard habit to break. The rebranding also includes a nifty new logo, designed to have more impact on mobile …

Industry News & Trends

GM’s Shop-Click-Drive – Is it Adding Up?

GM’s Shop-Click-Drive: Do the Math A recent article in the Wall Street Journal about General Motors’ Shop-Click-Drive initiative shows just how far the automotive industry has to go before consumers have the ability to complete the entire car buying transaction online. GM created Shop-Click-Drive to make it easier for their customers to buy their cars …

Best Practices Industry News & Trends

What Does your Dealerhsip Do With Call Tracking?

Nothing fuels my desire to write like the need to set the record straight. I was recently forwarded Alan Ram’s interview on CBT news. In that interview, Alan shared his thoughts on dealers’ spending money with third party services that reviewed calls and coached calls. Well I am here to tell you my BS meter …

Best Practices Dealership Marketing Industry News & Trends Opinions & Advice

Organizing Your Custom Website Content To Track ROI

It is extremely important you understand that if you can’t track the ROI of your Search Engine Optimization (SEO) and content writing investments, your manager(s) will likely pull the money from the budget for these services. It is equally important to face the reality that you will likely change or upgrade website technology in the …

Best Practices Dealership Communication Tools Industry News & Trends

How to Track Email Campaigns with Google Analytics

Many people don’t realize that there is a lot more to Google Analytics than just tracking your website activity… it’s also a great way to provide you with insights into your email campaigns. Advanced Segments are GA’s way of dividing up all your visitors into associated groups. You can acquire details telling when visitors were …

Best Practices Industry News & Trends

5 Tips to Revamp Your Content TODAY

So, you’ve got your website. You’ve got your content. You’ve even got a fancy schmancy design to lure in your customers. You think you’re good to go, right? Wrong. How long has it been since you edited your site? Have you looked at your rankings in the last month? What about your content? Is it …

Best Practices Industry News & Trends

Google Adds Social Profile Links in Knowledge Graph

Google recently announced that all brands can now display their social profile links within the knowledge graph box. Smiles all around! Wait what is a knowledge graph box again…? Google it. Duh. In late 2014 Goggle started to show social profile links within the knowledge panel for certain groups of people such as; actors, bands, …

Best Practices Industry News & Trends

4 Ways to Overcome Content Blockers to Blog More

I was recently browsing Hubstop and read a great article written by Ann Smarty titled “How to Blog Consistently Without Burning Out.” The article was directed toward bloggers who have to create content on a regular basis (us). Smarty provided a number of ways for bloggers to get past procrastination, boredom and idea deficit and …

4 Predictions That Will Affect Car Dealer Performance in 2015

It’s time to get the band back together for another round of predicting the future of automotive marketing, technology and consumer behavior for 2015. This is one of my favorite annual posts as it provides the opportunity to share my vision for all of the things I love about our business. As I gathered my thoughts …