2011 – Page 16 – DealerRefresh

We all know that most dealers are good at selling and servicing cars.  Turning toward a computer; not so much.  We rely on our vendor-partners for that.  Sometimes our partners try to take advantage of our computer-naiveté and that just isn’t right. When it comes to domain ownership some web hosting companies purchase a domain …

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Mr. Perry and Mr. Golub, if I may speak for the dealer body,  it’s well known that we all are upset about the high costs of advertising in classified sites like AutoTrader.com and Cars.com, but, it’s not the costs of the services, it’s the lack of visibility to your shoppers! Gentlemen, this is the Internet …

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Currently there are thousands of sales managers manning the towers at car dealerships across the country. Many of them have paid their dues on the floor, worked their way up to the desk and honed their skills as a sales manager. The question is where will your next sales manger come from? What will be …

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I’ve just arrived in Hartford, CT, after a four day transcontinental trip that led me through snow in Dallas, rerouted through L.A., and then mercifully, eighteen hours later to my final destination, San Francisco, for the 2011 NADA convention. Eighteen hours of travel could land you virtually anywhere on earth, but my eighteen hours of …

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