Cox Automotive to Buy Dealertrack
In a $4 Billion cash deal, Cox is adding Dealertrack’s entourage of automotive software solutions to its already existing entourage of automotive software solutions – making Cox Automotive…well, even bigger to say the least. Read more here And, a statement from Cox here. As a dealer – what do you think about this and how …
Phoning It In From Facebook’s News Feed: Local Awareness Ads Are Now Available
Facebook’s News Feed is about to get more efficient and helpful. Last week Facebook announced the ability to add “Call Now” call to action buttons to sponsored ads. The local awareness ads feature is rolling out slowly, most likely to profiles and pages who are actively using targeted ads. These local awareness ads are designed to reach more …
Negative SEO – It’s Real And You’re Likely A Target
One of the biggest headaches for digital marketing agencies is staying up to date with what is happening with Google’s search algorithms. Lately I have seen a VERY disturbing trend, that it is easier to lower other people’s ranking than it is to increase your own. Due to recent updates by Google it has opened up …
Third Party Automotive Leads Are Like Tainted Wine
I want to recognize that DealerRefresh contributors, and members of the dealer community, have discussed the need for third-party lead reform in the automotive industry in the past. Today, I am joining with Jeff Kershner, and automotive professionals who have voiced their concerns, to raise national awareness and energize the discussion of third-party lead quality. Can …
How My Bad Email Advice Almost Ruined a Friendship
A friend of mine called to pick my brain on email marketing. His company has about 70,000 subscribers and their open rates were getting WORSE with each new campaign. In his testing, he saw that a lot of their emails were getting delivered to the spam folder. He was looking for changes they could make to improve their …
Get Personal to Improve User Experience
Let’s face it, Google has spoiled us rotten. Seventy-four percent of us is gets frustrated when a site doesn’t address our needs. The second an inquisitive thought pops up, we are heads down, typing into a search bar as fast as we can. The good news, technology always has our back. As quickly as problems …
Wanna Chat? What about Now? Now? Now? How about Now?
Is your website turning into the Times Square of today’s website homepage? A constant barrage of invites to chat blinking away, distracting your attention. Is it noise? Is it just smart conversion tactics? Chat is getting a bit gratuitous. While speaking at a NADA 20 Group last week, I was live reviewing dealership website experiences, along …
Are Wearables Providing a Competitive Advantage to Early Adopters?
According to eMarketer.com, businesses are taking advantage of the opportunity of wearable technology and more specifically the opportunity to track and improve workplace productivity. As more and more innovative tech products emerge into the market place and have the potential to change the competitive landscape, businesses are left trying to decide when to adopt and when to …
How’s Your Site Post-Mobilegeddon?
The purpose of this article is to provide information to automotive dealers about Google’s new indexing changes and the technology and opinions related to them. The article has links to all my research for you to expand in the topic. It is safe to assume that by now we have all heard that Google rolled …