2015 – Page 7 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Autobytel Acquires Dealix

Here we are, just talking about the quality of 3rd Party Leads and the few 3rd Party Lead providers. Well, as of this evening, the number was reduced once again as Autobytel acquires Dealix (wholly-owned subsidiaries of CDK Global, LLC), for $25 million. The acquisition adds approximately 600 retail new dealers and 300 retail used …

Best Practices Dealership Marketing Industry News & Trends

Do you TRUST your 3rd Party Lead provider?

Dealers are always questioning the quality of 3rd Party Leads the Lead Providers they come from – OEM programs are NOT excluded. WE KNOW – we (dealers) get sold duplicate leads from time to time. WE KNOW – we get sold recycled leads from time to time. WE KNOW – we get sold straight-up FAKE leads …

TV’s Not Dead. Our Imaginations Are.

A curious byproduct of the data age is that, despite our access to technology that lets us segment, dissect, and analyze like never before, we tend to talk about marketing in sweepingly broad terms, often limiting our discussions to the platforms themselves. You’ve heard this conversation, I’m sure—“What’s your Facebook spend? Are you doing any …

Best Practices Dealership Marketing

The ONE Must Have Feature You NEED to Advertise – And How!

CarStory gave a random pool of participants, ages 18 to 65 years, a list of the top 25 used car features as identified by their data science team as being high in consumer demand. Each participant selected their “must-haves” from among the list. What did they choose? Music / Media connectivity! TIP: HIGHLIGHT the media connectivity …

Best Practices

One Crucial Step to Lead Management: A Professional Volley

A real email conversation between a former ISM of mine and his prospect: Customer: Hello (Name Excluded), Everything you sent looks great. Do you have any on your lot in the Salsa Red Pearl color with taupe interior? My ISM: No. Customer: Well… what colors do you have in-stock? My ISM: I dunno lemme check. Yes… Yes, I really …

Best Practices Dealership Marketing

Is that Sales Resume Lying to You? Let’s find out!

All of us have made hiring mistakes. Lots of them, in fact. STOP! My experience in interviewing automotive sales talent has taught me that the vast majority of hiring mistakes can be nipped in the bud at the resume review. There are a number of things to consider when reviewing an automotive sales resume: Resumes are …

Digital Dealer 18 Review with Kevin Frye

Have you seen my treasure map? The “X” shows up heeeere… After a long, cold winter, I was happy to arrive at Digital Dealer 18 in WARM Tampa, Florida. Like so many others, I was searching for the treasure of invaluable information to make me a better dealer with our digital efforts, while visiting with …

Industry Events

What can I say about Dealer Talk 2015?

Do you remember the Lollapoolaza rock tours that took the world by storm during the 90’s? It was a collection of the who’s who of modern music; each concert made your ears salivate. Imagine a concert that brought together the best of alternative rock, hip hop, ska, funk, and heavy metal. What Lollapoolaza was for …

Best Practices Dealership Communication Tools Dealership Operations & Processes

Can You Find the Terrible Template?

If you had a salesperson who was going through a sales presentation and constantly choking on step four of that presentation process, you’d find a way to fix the issue in step four… Better presentations lead to more sales, right? Guess what? There is a point in your automated follow-up process that is choking and …

Best Practices Dealership Communication Tools

A Fresh Look at Dealership Measurement and Reporting

To a lot of managers, the thought of yet another monthly vendor report is about as exciting as an empty dealership on Saturday afternoon. I get it – you’re busy, you’ve got a system, things are “okay.” But that’s a losing way of thinking. In the world of big data and advanced analytics, failing to …

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2015 – Page 7 – DealerRefresh

Autobytel Acquires Dealix

Do you TRUST your 3rd Party Lead provider?

TV’s Not Dead. Our Imaginations Are.

The ONE Must Have Feature You NEED to Advertise – And How!

One Crucial Step to Lead Management: A Professional Volley

Is that Sales Resume Lying to You? Let’s find out!

Digital Dealer 18 Review with Kevin Frye

What can I say about Dealer Talk 2015?

Can You Find the Terrible Template?

A Fresh Look at Dealership Measurement and Reporting